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Cadastre-se agora e ganhe 50% de desconto na primeira mensalidade!
Cadastre-se agora e ganhe 50% de desconto na primeira mensalidade!
Última modificação: abril 13, 2026
| PLATAFORMA | VARIÁVEL | CAMPO |
|---|---|---|
| Google Analytics | {{report_metrics.active1DayUsers}} | 1 Day Active Users |
| Google Analytics | {{report_metrics.active28DayUsers}} | 28 Day Active Users |
| Google Analytics | {{report_metrics.active7DayUsers}} | 7 Day Active Users |
| Google Analytics | {{report_metrics.averagePurchaseRevenuePerPayingUser}} | ARPPU |
| Google Analytics | {{report_metrics.averageRevenuePerUser}} | ARPU |
| Google Analytics | {{report_metrics.activeUsers}} | Active Users |
| Google Analytics | {{report_metrics.adUnitExposure}} | Ad Unit Exposure |
| Google Analytics | {{report_metrics.addToCarts}} | Add To Carts |
| Google Analytics | {{report_metrics.advertiserAdClicks}} | Ads Clicks |
| Google Analytics | {{report_metrics.advertiserAdCost}} | Ads Cost |
| Google Analytics | {{report_metrics.advertiserAdCostPerClick}} | Ads Cost per Click |
| Google Analytics | {{report_metrics.advertiserAdImpressions}} | Ads Impressions |
| Google Analytics | {{report_metrics.averagePurchaseRevenue}} | Average Purchase Revenue |
| Google Analytics | {{report_metrics.averagePurchaseRevenuePerUser}} | Average Purchase Revenue per User |
| Google Analytics | {{report_metrics.averageSessionDuration}} | Average Session Duration |
| Google Analytics | {{report_metrics.bounceRate}} | Bounce Rate |
| Google Analytics | {{report_metrics.cartToViewRate}} | Cart To View Rate |
| Google Analytics | {{report_metrics.checkouts}} | Checkouts |
| Google Analytics | {{report_metrics.conversions}} | Conversions |
| Google Analytics | {{report_metrics.advertiserAdCostPerConversion}} | Cost per Conversion |
| Google Analytics | {{report_metrics.crashAffectedUsers}} | Crash Affected Users |
| Google Analytics | {{report_metrics.crashFreeUsersRate}} | Crash Free Users Rate |
| Google Analytics | {{report_metrics.ecommercePurchases}} | Ecommerce Purchases |
| Google Analytics | {{report_metrics.engagedSessions}} | Engaged Sessions |
| Google Analytics | {{report_metrics.engagementRate}} | Engagement Rate |
| Google Analytics | {{report_metrics.eventCount}} | Event Count |
| Google Analytics | {{report_metrics.eventCountPerUser}} | Event Count per User |
| Google Analytics | {{report_metrics.eventValue}} | Event Value |
| Google Analytics | {{report_metrics.eventsPerSession}} | Events per Session |
| Google Analytics | {{report_metrics.newUsers}} | New Users |
| Google Analytics | {{report_metrics.organicGoogleSearchAveragePosition}} | Organic Google Search Average Position |
| Google Analytics | {{report_metrics.organicGoogleSearchClickThroughRate}} | Organic Google Search Click Through Rate |
| Google Analytics | {{report_metrics.organicGoogleSearchClicks}} | Organic Google Search Clicks |
| Google Analytics | {{report_metrics.organicGoogleSearchImpressions}} | Organic Google Search Impressions |
| Google Analytics | {{report_metrics.screenPageViews}} | Page Views |
| Google Analytics | {{report_metrics.screenPageViewsPerSession}} | Page Views per Session |
| Google Analytics | {{properties.name}} | Property ID |
| Google Analytics | {{properties.displayName}} | Property Name |
| Google Analytics | {{report_metrics.publisherAdClicks}} | Publisher Ad Clicks |
| Google Analytics | {{report_metrics.publisherAdImpressions}} | Publisher Ad Impressions |
| Google Analytics | {{report_metrics.purchaseRevenue}} | Purchase Revenue |
| Google Analytics | {{report_metrics.purchaseToViewRate}} | Purchase To View Rate |
| Google Analytics | {{report_metrics.purchaserConversionRate}} | Purchaser Conversion |
| Google Analytics | {{report_metrics.returnOnAdSpend}} | Return On Ad Spend |
| Google Analytics | {{report_metrics.sessionConversionRate}} | Session Conversion Rate |
| Google Analytics | {{report_metrics.sessions}} | Sessions |
| Google Analytics | {{report_metrics.sessionsPerUser}} | Sessions per User |
| Google Analytics | {{report_metrics.shippingAmount}} | Shipping Amount |
| Google Analytics | {{report_metrics.taxAmount}} | Tax Amount |
| Google Analytics | {{report_metrics.totalAdRevenue}} | Total Ad Revenue |
| Google Analytics | {{report_metrics.totalPurchasers}} | Total Purchasers |
| Google Analytics | {{report_metrics.totalRevenue}} | Total Revenue |
| Google Analytics | {{report_metrics.totalUsers}} | Total Users |
| Google Analytics | {{report_metrics.transactions}} | Transactions |
| Google Analytics | {{report_metrics.transactionsPerPurchaser}} | Transactions per Purchaser |
| Google Analytics | {{report_metrics.userConversionRate}} | User Conversion Rate |
| Google Analytics | {{report_metrics.userEngagementDuration}} | User Engagement |
| Facebook Ads | {{act_XXXX.actions.offsite_conversion.custom.XXX}} | Custom Action (nome da conversão) |
| Facebook Ads | {{act_XXXX.cost_per_action_type.offsite_conversion.custom.XXXX}} | Custom Cost Per Action (nome da conversão) |
| Facebook Ads | {{act_XXXX.action_values.offsite_conversion.custom.XXXX}} | Custom Action Value (nome da conversão) |
| Facebook Ads | {{insights.account_id}} | Account ID |
| Facebook Ads | {{insights.account_name}} | Account Name |
| Facebook Ads | {{actions.video_view}} | Action 3s Video Views |
| Facebook Ads | {{actions.ad_click_mobile_app}} | Action Ad Click Mobile App |
| Facebook Ads | {{actions.ad_impression_mobile_app}} | Action Ad Impression Mobile App |
| Facebook Ads | {{actions.add_payment_info}} | Action Add Payment Info |
| Facebook Ads | {{actions.app_install}} | Action App Install |
| Facebook Ads | {{actions.app_use}} | Action App Use |
| Facebook Ads | {{actions.checkin}} | Action Checkin |
| Facebook Ads | {{actions.click_to_call_call_confirm}} | Action Click To Call Call Confirm |
| Facebook Ads | {{actions.click_to_call_native_20s_call_connect}} | Action Click To Call Native 20s Call Connect |
| Facebook Ads | {{actions.click_to_call_native_60s_call_connect}} | Action Click To Call Native 60s Call Connect |
| Facebook Ads | {{actions.click_to_call_native_call_placed}} | Action Click To Call Native Call Placed |
| Facebook Ads | {{actions.credit_spent}} | Action Credit Spent |
| Facebook Ads | {{actions.rsvp}} | Action Event Responses |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_achievement_unlocked}} | Action FB Mobile Achievement Unlocked (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_activate_app}} | Action FB Mobile Activate App (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_add_payment_info}} | Action FB Mobile Add Payment Info (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_add_to_cart}} | Action FB Mobile Add To Cart (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_add_to_wishlist}} | Action FB Mobile Add To Wishlist (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_complete_registration}} | Action FB Mobile Complete Registration (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_content_view}} | Action FB Mobile Content View (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_initiated_checkout}} | Action FB Mobile Initiated Checkout (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_level_achieved}} | Action FB Mobile Level Achieved (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_purchase}} | Action FB Mobile Purchase (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_rate}} | Action FB Mobile Rate (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_search}} | Action FB Mobile Search (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_spent_credits}} | Action FB Mobile Spent Credits (App Custom Event) |
| Facebook Ads | {{actions.app_custom_event.fb_mobile_tutorial_completion}} | Action FB Mobile Tutorial Completion (App Custom Event) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_add_payment_info}} | Action FB Pixel Add Payment Info (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_add_to_cart}} | Action FB Pixel Add To Cart (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_add_to_wishlist}} | Action FB Pixel Add To Wishlist (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_complete_registration}} | Action FB Pixel Complete Registration (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_custom}} | Action FB Pixel Custom (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_initiate_checkout}} | Action FB Pixel Initiate Checkout (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_lead}} | Action FB Pixel Lead (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_purchase}} | Action FB Pixel Purchase (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_search}} | Action FB Pixel Search (Offsite Conversion) |
| Facebook Ads | {{actions.offsite_conversion.fb_pixel_view_content}} | Action FB Pixel View Content (Offsite Conversion) |
| Facebook Ads | {{actions.onsite_conversion.flow_complete}} | Action Flow Complete (Onsite Conversion) |
| Facebook Ads | {{actions.games.plays}} | Action Game Plays |
| Facebook Ads | {{actions.landing_page_view}} | Action Landing Page View |
| Facebook Ads | {{actions.offline_conversion.lead}} | Action Lead (Offline Conversion) |
| Facebook Ads | {{actions.onsite_conversion.lead_grouped}} | Action Lead Grouped (Onsite Conversion) |
| Facebook Ads | {{actions.leadgen_grouped}} | Action Leadgen Grouped |
| Facebook Ads | {{actions.lead}} | Action Leads |
| Facebook Ads | {{actions.link_click}} | Action Link Clicks |
| Facebook Ads | {{actions.onsite_conversion.messaging_block}} | Action Messaging Block (Onsite Conversion) |
| Facebook Ads | {{actions.onsite_conversion.messaging_conversation_started_7d}} | Action Messaging Conversations Started (Onsite Conversion) |
| Facebook Ads | {{actions.onsite_conversion.messaging_first_reply}} | Action Messaging First Reply (Onsite Conversion) |
| Facebook Ads | {{actions.onsite_conversion.messaging_user_subscribed}} | Action Messaging User Subscribed (Onsite Conversion) |
| Facebook Ads | {{actions.mobile_app_install}} | Action Mobile App Install |
| Facebook Ads | {{actions.omni_achievement_unlocked}} | Action Omni Achievement Unlocked |
| Facebook Ads | {{actions.omni_activate_app}} | Action Omni Activate App |
| Facebook Ads | {{actions.omni_add_to_cart}} | Action Omni Add To Cart |
| Facebook Ads | {{actions.omni_app_install}} | Action Omni App Install |
| Facebook Ads | {{actions.omni_complete_registration}} | Action Omni Complete Registration |
| Facebook Ads | {{actions.omni_custom}} | Action Omni Custom |
| Facebook Ads | {{actions.omni_initiated_checkout}} | Action Omni Initiated Checkout |
| Facebook Ads | {{actions.omni_level_achieved}} | Action Omni Level Achieved |
| Facebook Ads | {{actions.omni_purchase}} | Action Omni Purchase |
| Facebook Ads | {{actions.omni_rate}} | Action Omni Rate |
| Facebook Ads | {{actions.omni_search}} | Action Omni Search |
| Facebook Ads | {{actions.omni_spend_credits}} | Action Omni Spend Credits |
| Facebook Ads | {{actions.omni_tutorial_completion}} | Action Omni Tutorial Completion |
| Facebook Ads | {{actions.omni_view_content}} | Action Omni View Content |
| Facebook Ads | {{actions.app_custom_event.other}} | Action Other (App Custom Event) |
| Facebook Ads | {{actions.outbound_click}} | Action Outbound Click |
| Facebook Ads | {{actions.page_engagement}} | Action Page Engagement |
| Facebook Ads | {{actions.like}} | Action Page Likes |
| Facebook Ads | {{actions.photo_view}} | Action Photo View |
| Facebook Ads | {{actions.comment}} | Action Post Comments |
| Facebook Ads | {{actions.post_engagement}} | Action Post Engagement |
| Facebook Ads | {{actions.post_reaction}} | Action Post Reactions |
| Facebook Ads | {{actions.onsite_conversion.post_save}} | Action Post Save (Onsite Conversion) |
| Facebook Ads | {{actions.post}} | Action Post Shares |
| Facebook Ads | {{actions.onsite_conversion.purchase}} | Action Purchase (Onsite Conversion) |
| Facebook Ads | {{action_values.video_view}} | Action Value 3s Video Views |
| Facebook Ads | {{action_values.ad_click_mobile_app}} | Action Value Ad Click Mobile App |
| Facebook Ads | {{action_values.ad_impression_mobile_app}} | Action Value Ad Impression Mobile App |
| Facebook Ads | {{action_values.add_payment_info}} | Action Value Add Payment Info |
| Facebook Ads | {{action_values.app_install}} | Action Value App Install |
| Facebook Ads | {{action_values.app_use}} | Action Value App Use |
| Facebook Ads | {{action_values.checkin}} | Action Value Checkin |
| Facebook Ads | {{action_values.click_to_call_call_confirm}} | Action Value Click To Call Call Confirm |
| Facebook Ads | {{action_values.click_to_call_native_20s_call_connect}} | Action Value Click To Call Native 20s Call Connect |
| Facebook Ads | {{action_values.click_to_call_native_60s_call_connect}} | Action Value Click To Call Native 60s Call Connect |
| Facebook Ads | {{action_values.click_to_call_native_call_placed}} | Action Value Click To Call Native Call Placed |
| Facebook Ads | {{action_values.credit_spent}} | Action Value Credit Spent |
| Facebook Ads | {{action_values.rsvp}} | Action Value Event Responses |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_achievement_unlocked}} | Action Value FB Mobile Achievement Unlocked (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_activate_app}} | Action Value FB Mobile Activate App (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_add_payment_info}} | Action Value FB Mobile Add Payment Info (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_add_to_cart}} | Action Value FB Mobile Add To Cart (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_add_to_wishlist}} | Action Value FB Mobile Add To Wishlist (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_complete_registration}} | Action Value FB Mobile Complete Registration (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_content_view}} | Action Value FB Mobile Content View (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_initiated_checkout}} | Action Value FB Mobile Initiated Checkout (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_level_achieved}} | Action Value FB Mobile Level Achieved (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_purchase}} | Action Value FB Mobile Purchase (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_rate}} | Action Value FB Mobile Rate (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_search}} | Action Value FB Mobile Search (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_spent_credits}} | Action Value FB Mobile Spent Credits (App Custom Event) |
| Facebook Ads | {{action_values.app_custom_event.fb_mobile_tutorial_completion}} | Action Value FB Mobile Tutorial Completion (App Custom Event) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_add_payment_info}} | Action Value FB Pixel Add Payment Info (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_add_to_cart}} | Action Value FB Pixel Add To Cart (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_add_to_wishlist}} | Action Value FB Pixel Add To Wishlist (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_complete_registration}} | Action Value FB Pixel Complete Registration (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_custom}} | Action Value FB Pixel Custom (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_initiate_checkout}} | Action Value FB Pixel Initiate Checkout (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_lead}} | Action Value FB Pixel Lead (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_purchase}} | Action Value FB Pixel Purchase (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_search}} | Action Value FB Pixel Search (Offsite Conversion) |
| Facebook Ads | {{action_values.offsite_conversion.fb_pixel_view_content}} | Action Value FB Pixel View Content (Offsite Conversion) |
| Facebook Ads | {{action_values.onsite_conversion.flow_complete}} | Action Value Flow Complete (Onsite Conversion) |
| Facebook Ads | {{action_values.games.plays}} | Action Value Game Plays |
| Facebook Ads | {{action_values.landing_page_view}} | Action Value Landing Page View |
| Facebook Ads | {{action_values.offline_conversion.lead}} | Action Value Lead (Offline Conversion) |
| Facebook Ads | {{action_values.onsite_conversion.lead_grouped}} | Action Value Lead Grouped (Onsite Conversion) |
| Facebook Ads | {{action_values.leadgen_grouped}} | Action Value Leadgen Grouped |
| Facebook Ads | {{action_values.lead}} | Action Value Leads |
| Facebook Ads | {{action_values.link_click}} | Action Value Link Clicks |
| Facebook Ads | {{action_values.onsite_conversion.messaging_block}} | Action Value Messaging Block (Onsite Conversion) |
| Facebook Ads | {{action_values.onsite_conversion.messaging_conversation_started_7d}} | Action Value Messaging Conversations Started (Onsite Conversion) |
| Facebook Ads | {{action_values.onsite_conversion.messaging_first_reply}} | Action Value Messaging First Reply (Onsite Conversion) |
| Facebook Ads | {{action_values.onsite_conversion.messaging_user_subscribed}} | Action Value Messaging User Subscribed (Onsite Conversion) |
| Facebook Ads | {{action_values.mobile_app_install}} | Action Value Mobile App Install |
| Facebook Ads | {{action_values.omni_achievement_unlocked}} | Action Value Omni Achievement Unlocked |
| Facebook Ads | {{action_values.omni_activate_app}} | Action Value Omni Activate App |
| Facebook Ads | {{action_values.omni_add_to_cart}} | Action Value Omni Add To Cart |
| Facebook Ads | {{action_values.omni_app_install}} | Action Value Omni App Install |
| Facebook Ads | {{action_values.omni_complete_registration}} | Action Value Omni Complete Registration |
| Facebook Ads | {{action_values.omni_custom}} | Action Value Omni Custom |
| Facebook Ads | {{action_values.omni_initiated_checkout}} | Action Value Omni Initiated Checkout |
| Facebook Ads | {{action_values.omni_level_achieved}} | Action Value Omni Level Achieved |
| Facebook Ads | {{action_values.omni_purchase}} | Action Value Omni Purchase |
| Facebook Ads | {{action_values.omni_rate}} | Action Value Omni Rate |
| Facebook Ads | {{action_values.omni_search}} | Action Value Omni Search |
| Facebook Ads | {{action_values.omni_spend_credits}} | Action Value Omni Spend Credits |
| Facebook Ads | {{action_values.omni_tutorial_completion}} | Action Value Omni Tutorial Completion |
| Facebook Ads | {{action_values.omni_view_content}} | Action Value Omni View Content |
| Facebook Ads | {{action_values.app_custom_event.other}} | Action Value Other (App Custom Event) |
| Facebook Ads | {{action_values.outbound_click}} | Action Value Outbound Click |
| Facebook Ads | {{action_values.page_engagement}} | Action Value Page Engagement |
| Facebook Ads | {{action_values.like}} | Action Value Page Likes |
| Facebook Ads | {{action_values.photo_view}} | Action Value Photo View |
| Facebook Ads | {{action_values.comment}} | Action Value Post Comments |
| Facebook Ads | {{action_values.post_engagement}} | Action Value Post Engagement |
| Facebook Ads | {{action_values.post_reaction}} | Action Value Post Reactions |
| Facebook Ads | {{action_values.onsite_conversion.post_save}} | Action Value Post Save (Onsite Conversion) |
| Facebook Ads | {{action_values.post}} | Action Value Post Shares |
| Facebook Ads | {{action_values.onsite_conversion.purchase}} | Action Value Purchase (Onsite Conversion) |
| Facebook Ads | {{insights.cpc}} | CPC (Cost per Click) |
| Facebook Ads | {{insights.cpm}} | CPM (Cost per 1000 Impressions) |
| Facebook Ads | {{insights.cpp}} | CPP (Cost per 1000 Reached) |
| Facebook Ads | {{insights.ctr}} | CTR (Clickthrough Rate) |
| Facebook Ads | {{insights.campaign_id}} | Campaign ID |
| Facebook Ads | {{insights.campaign_name}} | Campaign Name |
| Facebook Ads | {{adhoc.campaign_status}} | Campaign Status |
| Facebook Ads | {{insights.clicks}} | Clicks |
| Facebook Ads | {{conversions.ad_click_mobile_app}} | Conversion Ad Click Mobile App |
| Facebook Ads | {{conversions.ad_impression_mobile_app}} | Conversion Ad Impression Mobile App |
| Facebook Ads | {{conversions.cancel_subscription_mobile_app}} | Conversion Cancel Subscription Mobile App |
| Facebook Ads | {{conversions.cancel_subscription_offline}} | Conversion Cancel Subscription Offline |
| Facebook Ads | {{conversions.cancel_subscription_total}} | Conversion Cancel Subscription Total |
| Facebook Ads | {{conversions.cancel_subscription_website}} | Conversion Cancel Subscription Website |
| Facebook Ads | {{conversions.contact_mobile_app}} | Conversion Contact Mobile App |
| Facebook Ads | {{conversions.contact_offline}} | Conversion Contact Offline |
| Facebook Ads | {{conversions.contact_total}} | Conversion Contact Total |
| Facebook Ads | {{conversions.contact_website}} | Conversion Contact Website |
| Facebook Ads | {{conversions.customize_product_mobile_app}} | Conversion Customize Product Mobile App |
| Facebook Ads | {{conversions.customize_product_offline}} | Conversion Customize Product Offline |
| Facebook Ads | {{conversions.customize_product_total}} | Conversion Customize Product Total |
| Facebook Ads | {{conversions.customize_product_website}} | Conversion Customize Product Website |
| Facebook Ads | {{fields.conversion_domain}} | Conversion Domain |
| Facebook Ads | {{conversions.donate_mobile_app}} | Conversion Donate Mobile App |
| Facebook Ads | {{conversions.donate_offline}} | Conversion Donate Offline |
| Facebook Ads | {{conversions.donate_total}} | Conversion Donate Total |
| Facebook Ads | {{conversions.donate_website}} | Conversion Donate Website |
| Facebook Ads | {{conversions.donate_on_facebook}} | Conversion Donate on Facebook |
| Facebook Ads | {{conversions.find_location_mobile_app}} | Conversion Find Location Mobile App |
| Facebook Ads | {{conversions.find_location_offline}} | Conversion Find Location Offline |
| Facebook Ads | {{conversions.find_location_total}} | Conversion Find Location Total |
| Facebook Ads | {{conversions.find_location_website}} | Conversion Find Location Website |
| Facebook Ads | {{conversions.recurring_subscription_payment_mobile_app}} | Conversion Recurring Subscription Payment Mobile App |
| Facebook Ads | {{conversions.recurring_subscription_payment_offline}} | Conversion Recurring Subscription Payment Offline |
| Facebook Ads | {{conversions.recurring_subscription_payment_total}} | Conversion Recurring Subscription Payment Total |
| Facebook Ads | {{conversions.recurring_subscription_payment_website}} | Conversion Recurring Subscription Payment Website |
| Facebook Ads | {{conversions.schedule_mobile_app}} | Conversion Schedule Mobile App |
| Facebook Ads | {{conversions.schedule_offline}} | Conversion Schedule Offline |
| Facebook Ads | {{conversions.schedule_total}} | Conversion Schedule Total |
| Facebook Ads | {{conversions.schedule_website}} | Conversion Schedule Website |
| Facebook Ads | {{conversions.start_trial_mobile_app}} | Conversion Start Trial Mobile App |
| Facebook Ads | {{conversions.start_trial_offline}} | Conversion Start Trial Offline |
| Facebook Ads | {{conversions.start_trial_total}} | Conversion Start Trial Total |
| Facebook Ads | {{conversions.start_trial_website}} | Conversion Start Trial Website |
| Facebook Ads | {{conversions.submit_application_mobile_app}} | Conversion Submit Application Mobile App |
| Facebook Ads | {{conversions.submit_application_offline}} | Conversion Submit Application Offline |
| Facebook Ads | {{conversions.submit_application_total}} | Conversion Submit Application Total |
| Facebook Ads | {{conversions.submit_application_website}} | Conversion Submit Application Website |
| Facebook Ads | {{conversions.submit_application_on_facebook}} | Conversion Submit Application on Facebook |
| Facebook Ads | {{conversions.subscribe_mobile_app}} | Conversion Subscribe Mobile App |
| Facebook Ads | {{conversions.subscribe_offline}} | Conversion Subscribe Offline |
| Facebook Ads | {{conversions.subscribe_total}} | Conversion Subscribe Total |
| Facebook Ads | {{conversions.subscribe_website}} | Conversion Subscribe Website |
| Facebook Ads | {{conversion_values.ad_click_mobile_app}} | Conversion Value Ad Click Mobile App |
| Facebook Ads | {{conversion_values.ad_impression_mobile_app}} | Conversion Value Ad Impression Mobile App |
| Facebook Ads | {{conversion_values.cancel_subscription_mobile_app}} | Conversion Value Cancel Subscription Mobile App |
| Facebook Ads | {{conversion_values.cancel_subscription_offline}} | Conversion Value Cancel Subscription Offline |
| Facebook Ads | {{conversion_values.cancel_subscription_total}} | Conversion Value Cancel Subscription Total |
| Facebook Ads | {{conversion_values.cancel_subscription_website}} | Conversion Value Cancel Subscription Website |
| Facebook Ads | {{conversion_values.contact_mobile_app}} | Conversion Value Contact Mobile App |
| Facebook Ads | {{conversion_values.contact_offline}} | Conversion Value Contact Offline |
| Facebook Ads | {{conversion_values.contact_total}} | Conversion Value Contact Total |
| Facebook Ads | {{conversion_values.contact_website}} | Conversion Value Contact Website |
| Facebook Ads | {{conversion_values.customize_product_mobile_app}} | Conversion Value Customize Product Mobile App |
| Facebook Ads | {{conversion_values.customize_product_offline}} | Conversion Value Customize Product Offline |
| Facebook Ads | {{conversion_values.customize_product_total}} | Conversion Value Customize Product Total |
| Facebook Ads | {{conversion_values.customize_product_website}} | Conversion Value Customize Product Website |
| Facebook Ads | {{conversion_values.donate_mobile_app}} | Conversion Value Donate Mobile App |
| Facebook Ads | {{conversion_values.donate_offline}} | Conversion Value Donate Offline |
| Facebook Ads | {{conversion_values.donate_total}} | Conversion Value Donate Total |
| Facebook Ads | {{conversion_values.donate_website}} | Conversion Value Donate Website |
| Facebook Ads | {{conversion_values.donate_on_facebook}} | Conversion Value Donate on Facebook |
| Facebook Ads | {{conversion_values.find_location_mobile_app}} | Conversion Value Find Location Mobile App |
| Facebook Ads | {{conversion_values.find_location_offline}} | Conversion Value Find Location Offline |
| Facebook Ads | {{conversion_values.find_location_total}} | Conversion Value Find Location Total |
| Facebook Ads | {{conversion_values.find_location_website}} | Conversion Value Find Location Website |
| Facebook Ads | {{conversion_values.recurring_subscription_payment_mobile_app}} | Conversion Value Recurring Subscription Payment Mobile App |
| Facebook Ads | {{conversion_values.recurring_subscription_payment_offline}} | Conversion Value Recurring Subscription Payment Offline |
| Facebook Ads | {{conversion_values.recurring_subscription_payment_total}} | Conversion Value Recurring Subscription Payment Total |
| Facebook Ads | {{conversion_values.recurring_subscription_payment_website}} | Conversion Value Recurring Subscription Payment Website |
| Facebook Ads | {{conversion_values.schedule_mobile_app}} | Conversion Value Schedule Mobile App |
| Facebook Ads | {{conversion_values.schedule_offline}} | Conversion Value Schedule Offline |
| Facebook Ads | {{conversion_values.schedule_total}} | Conversion Value Schedule Total |
| Facebook Ads | {{conversion_values.schedule_website}} | Conversion Value Schedule Website |
| Facebook Ads | {{conversion_values.start_trial_mobile_app}} | Conversion Value Start Trial Mobile App |
| Facebook Ads | {{conversion_values.start_trial_offline}} | Conversion Value Start Trial Offline |
| Facebook Ads | {{conversion_values.start_trial_total}} | Conversion Value Start Trial Total |
| Facebook Ads | {{conversion_values.start_trial_website}} | Conversion Value Start Trial Website |
| Facebook Ads | {{conversion_values.submit_application_mobile_app}} | Conversion Value Submit Application Mobile App |
| Facebook Ads | {{conversion_values.submit_application_offline}} | Conversion Value Submit Application Offline |
| Facebook Ads | {{conversion_values.submit_application_total}} | Conversion Value Submit Application Total |
| Facebook Ads | {{conversion_values.submit_application_website}} | Conversion Value Submit Application Website |
| Facebook Ads | {{conversion_values.submit_application_on_facebook}} | Conversion Value Submit Application on Facebook |
| Facebook Ads | {{conversion_values.subscribe_mobile_app}} | Conversion Value Subscribe Mobile App |
| Facebook Ads | {{conversion_values.subscribe_offline}} | Conversion Value Subscribe Offline |
| Facebook Ads | {{conversion_values.subscribe_total}} | Conversion Value Subscribe Total |
| Facebook Ads | {{conversion_values.subscribe_website}} | Conversion Value Subscribe Website |
| Facebook Ads | {{cost_per_action_type.video_view}} | Cost Per Action 3s Video Views |
| Facebook Ads | {{cost_per_action_type.ad_click_mobile_app}} | Cost Per Action Ad Click Mobile App |
| Facebook Ads | {{cost_per_action_type.ad_impression_mobile_app}} | Cost Per Action Ad Impression Mobile App |
| Facebook Ads | {{cost_per_action_type.add_payment_info}} | Cost Per Action Add Payment Info |
| Facebook Ads | {{cost_per_action_type.app_install}} | Cost Per Action App Install |
| Facebook Ads | {{cost_per_action_type.app_use}} | Cost Per Action App Use |
| Facebook Ads | {{cost_per_action_type.checkin}} | Cost Per Action Checkin |
| Facebook Ads | {{cost_per_action_type.click_to_call_call_confirm}} | Cost Per Action Click To Call Call Confirm |
| Facebook Ads | {{cost_per_action_type.click_to_call_native_20s_call_connect}} | Cost Per Action Click To Call Native 20s Call Connect |
| Facebook Ads | {{cost_per_action_type.click_to_call_native_60s_call_connect}} | Cost Per Action Click To Call Native 60s Call Connect |
| Facebook Ads | {{cost_per_action_type.click_to_call_native_call_placed}} | Cost Per Action Click To Call Native Call Placed |
| Facebook Ads | {{cost_per_action_type.credit_spent}} | Cost Per Action Credit Spent |
| Facebook Ads | {{cost_per_action_type.rsvp}} | Cost Per Action Event Responses |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_achievement_unlocked}} | Cost Per Action FB Mobile Achievement Unlocked (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_activate_app}} | Cost Per Action FB Mobile Activate App (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_add_payment_info}} | Cost Per Action FB Mobile Add Payment Info (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_add_to_cart}} | Cost Per Action FB Mobile Add To Cart (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_add_to_wishlist}} | Cost Per Action FB Mobile Add To Wishlist (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_complete_registration}} | Cost Per Action FB Mobile Complete Registration (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_content_view}} | Cost Per Action FB Mobile Content View (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_initiated_checkout}} | Cost Per Action FB Mobile Initiated Checkout (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_level_achieved}} | Cost Per Action FB Mobile Level Achieved (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_purchase}} | Cost Per Action FB Mobile Purchase (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_rate}} | Cost Per Action FB Mobile Rate (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_search}} | Cost Per Action FB Mobile Search (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_spent_credits}} | Cost Per Action FB Mobile Spent Credits (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.app_custom_event.fb_mobile_tutorial_completion}} | Cost Per Action FB Mobile Tutorial Completion (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_add_payment_info}} | Cost Per Action FB Pixel Add Payment Info (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_add_to_cart}} | Cost Per Action FB Pixel Add To Cart (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_add_to_wishlist}} | Cost Per Action FB Pixel Add To Wishlist (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_complete_registration}} | Cost Per Action FB Pixel Complete Registration (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_custom}} | Cost Per Action FB Pixel Custom (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_initiate_checkout}} | Cost Per Action FB Pixel Initiate Checkout (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_lead}} | Cost Per Action FB Pixel Lead (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_purchase}} | Cost Per Action FB Pixel Purchase (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_search}} | Cost Per Action FB Pixel Search (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.offsite_conversion.fb_pixel_view_content}} | Cost Per Action FB Pixel View Content (Offsite Conversion) |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.flow_complete}} | Cost Per Action Flow Complete (Onsite Conversion) |
| Facebook Ads | {{cost_per_action_type.games.plays}} | Cost Per Action Game Plays |
| Facebook Ads | {{cost_per_action_type.landing_page_view}} | Cost Per Action Landing Page View |
| Facebook Ads | {{cost_per_action_type.offline_conversion.lead}} | Cost Per Action Lead (Offline Conversion) |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.lead_grouped}} | Cost Per Action Lead Grouped (Onsite Conversion) |
| Facebook Ads | {{cost_per_action_type.leadgen_grouped}} | Cost Per Action Leadgen Grouped |
| Facebook Ads | {{cost_per_action_type.lead}} | Cost Per Action Leads |
| Facebook Ads | {{cost_per_action_type.link_click}} | Cost Per Action Link Clicks |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.messaging_block}} | Cost Per Action Messaging Block (Onsite Conversion) |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.messaging_conversation_started_7d}} | Cost Per Action Messaging Conversations Started (Onsite Conversion) |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.messaging_first_reply}} | Cost Per Action Messaging First Reply (Onsite Conversion) |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.messaging_user_subscribed}} | Cost Per Action Messaging User Subscribed (Onsite Conversion) |
| Facebook Ads | {{cost_per_action_type.mobile_app_install}} | Cost Per Action Mobile App Install |
| Facebook Ads | {{cost_per_action_type.omni_achievement_unlocked}} | Cost Per Action Omni Achievement Unlocked |
| Facebook Ads | {{cost_per_action_type.omni_activate_app}} | Cost Per Action Omni Activate App |
| Facebook Ads | {{cost_per_action_type.omni_add_to_cart}} | Cost Per Action Omni Add To Cart |
| Facebook Ads | {{cost_per_action_type.omni_app_install}} | Cost Per Action Omni App Install |
| Facebook Ads | {{cost_per_action_type.omni_complete_registration}} | Cost Per Action Omni Complete Registration |
| Facebook Ads | {{cost_per_action_type.omni_custom}} | Cost Per Action Omni Custom |
| Facebook Ads | {{cost_per_action_type.omni_initiated_checkout}} | Cost Per Action Omni Initiated Checkout |
| Facebook Ads | {{cost_per_action_type.omni_level_achieved}} | Cost Per Action Omni Level Achieved |
| Facebook Ads | {{cost_per_action_type.omni_purchase}} | Cost Per Action Omni Purchase |
| Facebook Ads | {{cost_per_action_type.omni_rate}} | Cost Per Action Omni Rate |
| Facebook Ads | {{cost_per_action_type.omni_search}} | Cost Per Action Omni Search |
| Facebook Ads | {{cost_per_action_type.omni_spend_credits}} | Cost Per Action Omni Spend Credits |
| Facebook Ads | {{cost_per_action_type.omni_tutorial_completion}} | Cost Per Action Omni Tutorial Completion |
| Facebook Ads | {{cost_per_action_type.omni_view_content}} | Cost Per Action Omni View Content |
| Facebook Ads | {{cost_per_action_type.app_custom_event.other}} | Cost Per Action Other (App Custom Event) |
| Facebook Ads | {{cost_per_action_type.outbound_click}} | Cost Per Action Outbound Click |
| Facebook Ads | {{cost_per_action_type.page_engagement}} | Cost Per Action Page Engagement |
| Facebook Ads | {{cost_per_action_type.like}} | Cost Per Action Page Likes |
| Facebook Ads | {{cost_per_action_type.photo_view}} | Cost Per Action Photo View |
| Facebook Ads | {{cost_per_action_type.comment}} | Cost Per Action Post Comments |
| Facebook Ads | {{cost_per_action_type.post_engagement}} | Cost Per Action Post Engagement |
| Facebook Ads | {{cost_per_action_type.post_reaction}} | Cost Per Action Post Reactions |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.post_save}} | Cost Per Action Post Save (Onsite Conversion) |
| Facebook Ads | {{cost_per_action_type.post}} | Cost Per Action Post Shares |
| Facebook Ads | {{cost_per_action_type.onsite_conversion.purchase}} | Cost Per Action Purchase (Onsite Conversion) |
| Facebook Ads | {{cost_per_conversion.ad_click_mobile_app}} | Cost Per Conversion Ad Click Mobile App |
| Facebook Ads | {{cost_per_conversion.ad_impression_mobile_app}} | Cost Per Conversion Ad Impression Mobile App |
| Facebook Ads | {{cost_per_conversion.cancel_subscription_mobile_app}} | Cost Per Conversion Cancel Subscription Mobile App |
| Facebook Ads | {{cost_per_conversion.cancel_subscription_offline}} | Cost Per Conversion Cancel Subscription Offline |
| Facebook Ads | {{cost_per_conversion.cancel_subscription_total}} | Cost Per Conversion Cancel Subscription Total |
| Facebook Ads | {{cost_per_conversion.cancel_subscription_website}} | Cost Per Conversion Cancel Subscription Website |
| Facebook Ads | {{cost_per_conversion.contact_mobile_app}} | Cost Per Conversion Contact Mobile App |
| Facebook Ads | {{cost_per_conversion.contact_offline}} | Cost Per Conversion Contact Offline |
| Facebook Ads | {{cost_per_conversion.contact_total}} | Cost Per Conversion Contact Total |
| Facebook Ads | {{cost_per_conversion.contact_website}} | Cost Per Conversion Contact Website |
| Facebook Ads | {{cost_per_conversion.customize_product_mobile_app}} | Cost Per Conversion Customize Product Mobile App |
| Facebook Ads | {{cost_per_conversion.customize_product_offline}} | Cost Per Conversion Customize Product Offline |
| Facebook Ads | {{cost_per_conversion.customize_product_total}} | Cost Per Conversion Customize Product Total |
| Facebook Ads | {{cost_per_conversion.customize_product_website}} | Cost Per Conversion Customize Product Website |
| Facebook Ads | {{cost_per_conversion.donate_mobile_app}} | Cost Per Conversion Donate Mobile App |
| Facebook Ads | {{cost_per_conversion.donate_offline}} | Cost Per Conversion Donate Offline |
| Facebook Ads | {{cost_per_conversion.donate_total}} | Cost Per Conversion Donate Total |
| Facebook Ads | {{cost_per_conversion.donate_website}} | Cost Per Conversion Donate Website |
| Facebook Ads | {{cost_per_conversion.donate_on_facebook}} | Cost Per Conversion Donate on Facebook |
| Facebook Ads | {{cost_per_conversion.find_location_mobile_app}} | Cost Per Conversion Find Location Mobile App |
| Facebook Ads | {{cost_per_conversion.find_location_offline}} | Cost Per Conversion Find Location Offline |
| Facebook Ads | {{cost_per_conversion.find_location_total}} | Cost Per Conversion Find Location Total |
| Facebook Ads | {{cost_per_conversion.find_location_website}} | Cost Per Conversion Find Location Website |
| Facebook Ads | {{cost_per_conversion.recurring_subscription_payment_mobile_app}} | Cost Per Conversion Recurring Subscription Payment Mobile App |
| Facebook Ads | {{cost_per_conversion.recurring_subscription_payment_offline}} | Cost Per Conversion Recurring Subscription Payment Offline |
| Facebook Ads | {{cost_per_conversion.recurring_subscription_payment_total}} | Cost Per Conversion Recurring Subscription Payment Total |
| Facebook Ads | {{cost_per_conversion.recurring_subscription_payment_website}} | Cost Per Conversion Recurring Subscription Payment Website |
| Facebook Ads | {{cost_per_conversion.schedule_mobile_app}} | Cost Per Conversion Schedule Mobile App |
| Facebook Ads | {{cost_per_conversion.schedule_offline}} | Cost Per Conversion Schedule Offline |
| Facebook Ads | {{cost_per_conversion.schedule_total}} | Cost Per Conversion Schedule Total |
| Facebook Ads | {{cost_per_conversion.schedule_website}} | Cost Per Conversion Schedule Website |
| Facebook Ads | {{cost_per_conversion.start_trial_mobile_app}} | Cost Per Conversion Start Trial Mobile App |
| Facebook Ads | {{cost_per_conversion.start_trial_offline}} | Cost Per Conversion Start Trial Offline |
| Facebook Ads | {{cost_per_conversion.start_trial_total}} | Cost Per Conversion Start Trial Total |
| Facebook Ads | {{cost_per_conversion.start_trial_website}} | Cost Per Conversion Start Trial Website |
| Facebook Ads | {{cost_per_conversion.submit_application_mobile_app}} | Cost Per Conversion Submit Application Mobile App |
| Facebook Ads | {{cost_per_conversion.submit_application_offline}} | Cost Per Conversion Submit Application Offline |
| Facebook Ads | {{cost_per_conversion.submit_application_total}} | Cost Per Conversion Submit Application Total |
| Facebook Ads | {{cost_per_conversion.submit_application_website}} | Cost Per Conversion Submit Application Website |
| Facebook Ads | {{cost_per_conversion.submit_application_on_facebook}} | Cost Per Conversion Submit Application on Facebook |
| Facebook Ads | {{cost_per_conversion.subscribe_mobile_app}} | Cost Per Conversion Subscribe Mobile App |
| Facebook Ads | {{cost_per_conversion.subscribe_offline}} | Cost Per Conversion Subscribe Offline |
| Facebook Ads | {{cost_per_conversion.subscribe_total}} | Cost Per Conversion Subscribe Total |
| Facebook Ads | {{cost_per_conversion.subscribe_website}} | Cost Per Conversion Subscribe Website |
| Facebook Ads | {{insights.cost_per_15_sec_video_view}} | Cost per 15 Sec Video View |
| Facebook Ads | {{insights.cost_per_2_sec_continuous_video_view}} | Cost per 2 Sec Continuous Video View |
| Facebook Ads | {{insights.cost_per_ad_click}} | Cost per Ad Click |
| Facebook Ads | {{insights.cost_per_estimated_ad_recallers}} | Cost per Estimated Ad Recallers |
| Facebook Ads | {{insights.cost_per_inline_link_click}} | Cost per Inline Link Click |
| Facebook Ads | {{insights.cost_per_inline_post_engagement}} | Cost per Inline Post Engagement |
| Facebook Ads | {{insights.cost_per_one_thousand_ad_impression}} | Cost per One Thousand Ad Impression |
| Facebook Ads | {{insights.cost_per_outbound_click}} | Cost per Outbound Click |
| Facebook Ads | {{insights.cost_per_result}} | Cost per Result |
| Facebook Ads | {{insights.cost_per_store_visit_action}} | Cost per Store Visit Action |
| Facebook Ads | {{insights.cost_per_thruplay}} | Cost per Thruplay |
| Facebook Ads | {{insights.cost_per_unique_click}} | Cost per Unique Click |
| Facebook Ads | {{insights.cost_per_unique_inline_link_click}} | Cost per Unique Inline Link Click |
| Facebook Ads | {{insights.cost_per_unique_outbound_click}} | Cost per Unique Outbound Click |
| Facebook Ads | {{insights.frequency}} | Frequency |
| Facebook Ads | {{insights.full_view_impressions}} | Full View Impressions |
| Facebook Ads | {{insights.full_view_reach}} | Full View Reach |
| Facebook Ads | {{insights.impressions}} | Impressions |
| Facebook Ads | {{insights.inline_link_click_ctr}} | Inline Link Click CTR |
| Facebook Ads | {{insights.inline_link_clicks}} | Inline Link Clicks |
| Facebook Ads | {{insights.inline_post_engagement}} | Inline Post Engagement |
| Facebook Ads | {{insights.landing_page_view_per_link_click}} | Landing Page View per Link Click |
| Facebook Ads | {{insights.mobile_app_purchase_roas}} | Mobile App Purchase Roas |
| Facebook Ads | {{insights.outbound_clicks}} | Outbound Clicks |
| Facebook Ads | {{insights.outbound_clicks_ctr}} | Outbound Clicks CTR |
| Facebook Ads | {{insights.purchase_roas}} | Purchase Roas |
| Facebook Ads | {{insights.purchase_per_landing_page_view}} | Purchase per Landing Page View |
| Facebook Ads | {{insights.reach}} | Reach (Estimated) |
| Facebook Ads | {{insights.result_rate}} | Result Rate |
| Facebook Ads | {{insights.results}} | Results |
| Facebook Ads | {{insights.spend}} | Spend (Cost, Amount Spent) |
| Facebook Ads | {{insights.store_visit_actions}} | Store Visit Actions |
| Facebook Ads | {{insights.unique_ctr}} | Unique CTR |
| Facebook Ads | {{insights.unique_clicks}} | Unique Clicks |
| Facebook Ads | {{insights.unique_inline_link_click_ctr}} | Unique Inline Link Click CTR |
| Facebook Ads | {{insights.unique_inline_link_clicks}} | Unique Inline Link Clicks |
| Facebook Ads | {{insights.unique_link_clicks_ctr}} | Unique Link Clicks CTR |
| Facebook Ads | {{insights.unique_outbound_clicks}} | Unique Outbound Clicks |
| Facebook Ads | {{insights.unique_outbound_clicks_ctr}} | Unique Outbound Clicks CTR |
| Facebook Ads | {{insights.video_p100_watched_actions}} | Video 100 Percent Watched Actions |
| Facebook Ads | {{insights.video_15_sec_watched_actions}} | Video 15 Sec Watched Actions |
| Facebook Ads | {{insights.video_p25_watched_actions}} | Video 25 Percent Watched Actions |
| Facebook Ads | {{insights.video_30_sec_watched_actions}} | Video 30 Sec Watched Actions |
| Facebook Ads | {{insights.video_p50_watched_actions}} | Video 50 Percent Watched Actions |
| Facebook Ads | {{insights.video_p75_watched_actions}} | Video 75 Percent Watched Actions |
| Facebook Ads | {{insights.video_p95_watched_actions}} | Video 95 Percent Watched Actions |
| Facebook Ads | {{insights.video_avg_time_watched_actions}} | Video Avg Time Watched Actions |
| Facebook Ads | {{insights.video_continuous_2_sec_watched_actions}} | Video Continuous 2 Sec Watched Actions |
| Facebook Ads | {{insights.video_play_actions}} | Video Play Actions |
| Facebook Ads | {{insights.video_thruplay_watched_actions}} | Video Thruplay Watched Actions |
| Facebook Ads | {{insights.video_time_watched_actions}} | Video Time Watched Actions |
| Facebook Ads | {{insights.website_ctr}} | Website CTR |
| Facebook Ads | {{insights.website_purchase_roas}} | Website Purchase Roas |
| Google Ads | {{metrics.absolute_top_impression_percentage}} | Absolute Top Impression Percentage |
| Google Ads | {{customer.id}} | Account ID |
| Google Ads | {{customer.descriptive_name}} | Account Name |
| Google Ads | {{metrics.active_view_cpm}} | Active View CPM |
| Google Ads | {{metrics.active_view_ctr}} | Active View CTR |
| Google Ads | {{metrics.active_view_impressions}} | Active View Impressions |
| Google Ads | {{metrics.active_view_measurability}} | Active View Measurability |
| Google Ads | {{metrics.active_view_measurable_cost_micros}} | Active View Measurable Cost |
| Google Ads | {{metrics.active_view_measurable_impressions}} | Active View Measurable Impressions |
| Google Ads | {{metrics.active_view_viewability}} | Active View Viewability |
| Google Ads | {{metrics.all_conversions}} | All Conversions |
| Google Ads | {{metrics.all_conversions_value}} | All Conversions Value |
| Google Ads | {{metrics.all_conversions_value_by_conversion_date}} | All Conversions Value by Conversion Date |
| Google Ads | {{metrics.all_conversions_value_per_cost}} | All Conversions Value per Cost |
| Google Ads | {{metrics.all_conversions_by_conversion_date}} | All Conversions by Conversion Date |
| Google Ads | {{metrics.all_conversions_from_click_to_call}} | All Conversions from Click To Call |
| Google Ads | {{metrics.all_conversions_from_directions}} | All Conversions from Directions |
| Google Ads | {{metrics.all_conversions_from_interactions_rate}} | All Conversions from Interactions Rate |
| Google Ads | {{metrics.all_conversions_from_interactions_value_per_interaction}} | All Conversions from Interactions Value per Interaction |
| Google Ads | {{metrics.all_conversions_from_location_asset_click_to_call}} | All Conversions from Location Asset Click To Call |
| Google Ads | {{metrics.all_conversions_from_location_asset_directions}} | All Conversions from Location Asset Directions |
| Google Ads | {{metrics.all_conversions_from_location_asset_menu}} | All Conversions from Location Asset Menu |
| Google Ads | {{metrics.all_conversions_from_location_asset_order}} | All Conversions from Location Asset Order |
| Google Ads | {{metrics.all_conversions_from_location_asset_other_engagement}} | All Conversions from Location Asset Other Engagement |
| Google Ads | {{metrics.all_conversions_from_location_asset_store_visits}} | All Conversions from Location Asset Store Visits |
| Google Ads | {{metrics.all_conversions_from_location_asset_website}} | All Conversions from Location Asset Website |
| Google Ads | {{metrics.all_conversions_from_menu}} | All Conversions from Menu |
| Google Ads | {{metrics.all_conversions_from_order}} | All Conversions from Order |
| Google Ads | {{metrics.all_conversions_from_other_engagement}} | All Conversions from Other Engagement |
| Google Ads | {{metrics.all_conversions_from_store_visit}} | All Conversions from Store Visit |
| Google Ads | {{metrics.all_conversions_from_store_website}} | All Conversions from Store Website |
| Google Ads | {{metrics.average_cpc}} | Average CPC |
| Google Ads | {{metrics.average_cpe}} | Average CPE |
| Google Ads | {{metrics.average_cpm}} | Average CPM |
| Google Ads | {{metrics.ctr}} | CTR |
| Google Ads | {{campaign.id}} | Campaign ID |
| Google Ads | {{campaign.name}} | Campaign Name |
| Google Ads | {{campaign.status}} | Campaign Status |
| Google Ads | {{metrics.clicks}} | Clicks |
| Google Ads | {{metrics.conversions}} | Conversions |
| Google Ads | {{metrics.conversions_value}} | Conversions Value |
| Google Ads | {{metrics.cost_micros}} | Cost (Spend, Amount Spent) |
| Google Ads | {{metrics.cost_per_all_conversions}} | Cost per All Conversions |
| Google Ads | {{metrics.cost_per_conversion}} | Cost per Conversion |
| Google Ads | {{metrics.engagement_rate}} | Engagement Rate |
| Google Ads | {{metrics.engagements}} | Engagements |
| Google Ads | {{metrics.impressions}} | Impressions |
| Google Ads | {{metrics.interaction_rate}} | Interaction Rate |
| Google Ads | {{metrics.interactions}} | Interactions |
| Google Ads | {{metrics.phone_calls}} | Phone Calls |
| Google Ads | {{metrics.phone_impressions}} | Phone Impressions |
| Google Ads | {{metrics.phone_through_rate}} | Phone Through Rate |
| Google Ads | {{metrics.search_absolute_top_impression_share}} | Search Absolute Top Impression Share |
| Google Ads | {{metrics.search_budget_lost_absolute_top_impression_share}} | Search Budget Lost Absolute Top Impression Share |
| Google Ads | {{metrics.search_budget_lost_impression_share}} | Search Budget Lost Impression Share |
| Google Ads | {{metrics.search_budget_lost_top_impression_share}} | Search Budget Lost Top Impression Share |
| Google Ads | {{metrics.search_impression_share}} | Search Impression Share |
| Google Ads | {{metrics.search_rank_lost_absolute_top_impression_share}} | Search Rank Lost Absolute Top Impression Share |
| Google Ads | {{metrics.search_rank_lost_impression_share}} | Search Rank Lost Impression Share |
| Google Ads | {{metrics.search_rank_lost_top_impression_share}} | Search Rank Lost Top Impression Share |
| Google Ads | {{metrics.search_top_impression_share}} | Search Top Impression Share |
| Google Ads | {{metrics.trueview_average_cpv}} | Trueview Average CPV |
| Google Ads | {{metrics.value_per_all_conversions}} | Value per All Conversions |
| Google Ads | {{metrics.value_per_all_conversions_by_conversion_date}} | Value per All Conversions by Conversion Date |
| Google Ads | {{metrics.value_per_conversion}} | Value per Conversion |
| Google Ads | {{metrics.value_per_conversions_by_conversion_date}} | Value per Conversions by Conversion Date |
| Google Ads | {{metrics.video_quartile_p100_rate}} | Video Quartile P100 Rate |
| Google Ads | {{metrics.video_quartile_p25_rate}} | Video Quartile P25 Rate |
| Google Ads | {{metrics.video_quartile_p50_rate}} | Video Quartile P50 Rate |
| Google Ads | {{metrics.video_quartile_p75_rate}} | Video Quartile P75 Rate |
| Google Ads | {{metrics.video_trueview_view_rate}} | Video Trueview View Rate |
| Google Ads | {{metrics.video_trueview_view_rate_shorts}} | Video Trueview View Rate Shorts |
| Google Ads | {{metrics.video_trueview_view_rate_in_feed}} | Video Trueview View Rate in Feed |
| Google Ads | {{metrics.video_trueview_view_rate_in_stream}} | Video Trueview View Rate in Stream |
| Google Ads | {{metrics.video_trueview_views}} | Video Trueview Views |
| Google Ads | {{metrics.video_watch_time_duration_millis}} | Video Watch Time Duration Millis |
| Google Ads | {{metrics.view_through_conversions}} | View Through Conversions |
| Google Ads | {{metrics.view_through_conversions_from_location_asset_click_to_call}} | View Through Conversions from Location Asset Click To Call |
| Google Ads | {{metrics.view_through_conversions_from_location_asset_directions}} | View Through Conversions from Location Asset Directions |
| Google Ads | {{metrics.view_through_conversions_from_location_asset_menu}} | View Through Conversions from Location Asset Menu |
| Google Ads | {{metrics.view_through_conversions_from_location_asset_order}} | View Through Conversions from Location Asset Order |
| Google Ads | {{metrics.view_through_conversions_from_location_asset_other_engagement}} | View Through Conversions from Location Asset Other Engagement |
| Google Ads | {{metrics.view_through_conversions_from_location_asset_store_visits}} | View Through Conversions from Location Asset Store Visits |
| Google Ads | {{metrics.view_through_conversions_from_location_asset_website}} | View Through Conversions from Location Asset Website |
| TikTok Ads | metrics.engaged_view_15s | 15-second views |
| TikTok Ads | metrics.video_watched_2s | 2-Second Video Views |
| TikTok Ads | metrics.video_watched_6s | 6-Second Video Views |
| TikTok Ads | metrics.engaged_view | 6-second views |
| TikTok Ads | metrics.total_achieve_level | Achieve Level |
| TikTok Ads | metrics.achieve_level_rate | Achieve Level Rate |
| TikTok Ads | advertiser.advertiser_id | Advertiser ID |
| TikTok Ads | advertiser.name | Advertiser Name |
| TikTok Ads | metrics.anchor_click_rate | Anchor Click Rate |
| TikTok Ads | metrics.anchor_clicks | Anchor Clicks |
| TikTok Ads | metrics.app_install | App Install |
| TikTok Ads | metrics.app_install_rate | App Install Rate |
| TikTok Ads | metrics.billed_cost | Billed Cost |
| TikTok Ads | metrics.cost_per_conversion | CPA |
| TikTok Ads | metrics.cpc | CPC |
| TikTok Ads | metrics.cpm | CPM |
| TikTok Ads | metrics.cta_app_install | CTA App Install |
| TikTok Ads | metrics.cta_conversion | CTA Conversions |
| TikTok Ads | metrics.cta_purchase | CTA Purchase |
| TikTok Ads | metrics.cta_registration | CTA Registration |
| TikTok Ads | metrics.ctr | CTR |
| TikTok Ads | metrics.conversion_rate | CVR (Clicks) |
| TikTok Ads | metrics.conversion_rate_v2 | CVR (Impressions) |
| TikTok Ads | metrics.ix_button_click_count | Call-to-Action Button Clicks |
| TikTok Ads | metrics.ix_button_click_count_rate | Call-to-Action Button Clicks Rate |
| TikTok Ads | metrics.campaign_id | Campaign ID |
| TikTok Ads | metrics.campaign_name | Campaign Name |
| TikTok Ads | campaign.operation_status | Campaign Operation Status |
| TikTok Ads | metrics.clicks | Clicks |
| TikTok Ads | metrics.complete_payment_roas | Complete Payment ROAS |
| TikTok Ads | metrics.complete_payment_rate | Complete Payment Rate |
| TikTok Ads | metrics.user_registration_rate | Complete Registration Rate |
| TikTok Ads | metrics.total_complete_tutorial | Complete Tutorial |
| TikTok Ads | metrics.complete_tutorial_rate | Complete Tutorial Rate |
| TikTok Ads | metrics.consultation | Consultation |
| TikTok Ads | metrics.consultation_rate | Consultation Rate |
| TikTok Ads | metrics.online_consult | Contact |
| TikTok Ads | metrics.online_consult_rate | Contact Rate |
| TikTok Ads | metrics.conversion | Conversions |
| TikTok Ads | metrics.cash_spend | Cost Charged by Cash |
| TikTok Ads | metrics.voucher_spend | Cost Charged by Voucher |
| TikTok Ads | metrics.cost_per_total_day7_retention | Cost Per 7 Day Retention |
| TikTok Ads | metrics.cost_per_result | Cost Per Result |
| TikTok Ads | metrics.cost_per_day7_retention | Cost Per Unique 7 Day Retention |
| TikTok Ads | metrics.cost_pre_ad_impression_event | Cost Pre Ad Impression Event |
| TikTok Ads | metrics.cost_per_1000_reached | Cost per 1000 people reached |
| TikTok Ads | metrics.cost_per_total_achieve_level | Cost per Achieve Level |
| TikTok Ads | metrics.cost_total_add_payment_info | Cost per Add Payment Info |
| TikTok Ads | metrics.cost_per_on_web_add_to_wishlist | Cost per Add To Wishlist |
| TikTok Ads | metrics.cost_per_total_app_event_add_to_cart | Cost per Add to Cart App Event |
| TikTok Ads | metrics.cost_per_total_add_to_wishlist | Cost per Add to Wishlist |
| TikTok Ads | metrics.cost_per_app_install | Cost per App Install |
| TikTok Ads | metrics.cost_per_button_click | Cost per Button Click |
| TikTok Ads | metrics.cost_per_button_click_consultation | Cost per Button Click Consultation |
| TikTok Ads | metrics.cost_per_cta_app_install | Cost per CTA App Install |
| TikTok Ads | metrics.cost_per_cta_conversion | Cost per CTA Conversion |
| TikTok Ads | metrics.cost_per_cta_purchase | Cost per CTA Purchase |
| TikTok Ads | metrics.cost_per_cta_registration | Cost per CTA Registration |
| TikTok Ads | metrics.cost_per_total_checkout | Cost per Checkout |
| TikTok Ads | metrics.cost_per_complete_payment | Cost per Complete Payment |
| TikTok Ads | metrics.cost_per_user_registration | Cost per Complete Registration |
| TikTok Ads | metrics.cost_per_total_complete_tutorial | Cost per Complete Tutorial |
| TikTok Ads | metrics.cost_per_consultation | Cost per Consultation |
| TikTok Ads | metrics.cost_per_online_consult | Cost per Contact |
| TikTok Ads | metrics.cost_per_total_create_group | Cost per Create Group |
| TikTok Ads | metrics.cost_per_total_create_gamerole | Cost per Create Role |
| TikTok Ads | metrics.cost_per_custom_app_event | Cost per Custom App Event |
| TikTok Ads | metrics.cost_per_custom_page_event | Cost per Custom Page Event |
| TikTok Ads | metrics.cost_per_total_next_day_open | Cost per Day 1 Retention |
| TikTok Ads | metrics.cost_per_download_start | Cost per Download |
| TikTok Ads | metrics.cost_per_download_button | Cost per Download Button |
| TikTok Ads | metrics.cost_per_download_detail | Cost per Download Detail |
| TikTok Ads | metrics.cost_per_evta_app_install | Cost per EVTA App Install |
| TikTok Ads | metrics.cost_per_evta_purchase | Cost per EVTA App Purchase |
| TikTok Ads | metrics.cost_per_evta_registration | Cost per EVTA App Registrations |
| TikTok Ads | metrics.cost_per_evta_payments_completed | Cost per EVTA Purchase |
| TikTok Ads | metrics.cost_per_engaged_view_through_conversion | Cost per Engaged View Through Conversion |
| TikTok Ads | metrics.cost_per_form_button | Cost per Form Button |
| TikTok Ads | metrics.cost_per_form_detail | Cost per Form Detail |
| TikTok Ads | metrics.cost_per_total_sales_lead | Cost per Generate Lead |
| TikTok Ads | metrics.cost_per_total_in_app_ad_click | Cost per In-App Ad Click |
| TikTok Ads | metrics.cost_per_total_in_app_ad_impr | Cost per In-App Ad Impr |
| TikTok Ads | metrics.cost_per_initiate_checkout | Cost per Initiate Checkout |
| TikTok Ads | metrics.cost_per_total_join_group | Cost per Join Group |
| TikTok Ads | metrics.cost_per_landing_page_view | Cost per Landing Page View |
| TikTok Ads | metrics.cost_per_total_launch_app | Cost per Launch App |
| TikTok Ads | metrics.cost_per_total_loan_apply | Cost per Loan Apply |
| TikTok Ads | metrics.cost_per_total_loan_credit | Cost per Loan Approval |
| TikTok Ads | metrics.cost_per_total_loan_disbursement | Cost per Loan Disbursement |
| TikTok Ads | metrics.cost_per_total_login | Cost per Login |
| TikTok Ads | metrics.cost_per_onsite_destination_visit | Cost per Onsite Destination Visit |
| TikTok Ads | metrics.cost_per_page_browse_consultation | Cost per Page Browse Consultation |
| TikTok Ads | metrics.cost_per_page_content_view_event | Cost per Page Content View Event |
| TikTok Ads | metrics.cost_per_pageview | Cost per Page View |
| TikTok Ads | metrics.cost_per_on_web_order | Cost per Place an Order |
| TikTok Ads | metrics.cost_per_total_purchase | Cost per Purchase |
| TikTok Ads | metrics.cost_per_total_ratings | Cost per Rate |
| TikTok Ads | metrics.real_time_app_install_cost | Cost per Real-time App Install |
| TikTok Ads | metrics.cost_per_total_registration | Cost per Registration |
| TikTok Ads | metrics.cost_per_total_search | Cost per Search |
| TikTok Ads | metrics.cost_per_secondary_goal_result | Cost per Secondary Goal Result |
| TikTok Ads | metrics.cost_per_total_spend_credits | Cost per Spend Credit |
| TikTok Ads | metrics.cost_per_total_start_trial | Cost per Start Trial |
| TikTok Ads | metrics.cost_per_form | Cost per Submit Form |
| TikTok Ads | metrics.cost_per_total_subscribe | Cost per Subscribe |
| TikTok Ads | metrics.cost_per_achieve_level | Cost per Unique Achieve Level |
| TikTok Ads | metrics.cost_per_unique_ad_impression_event | Cost per Unique Ad Impression Event |
| TikTok Ads | metrics.cost_per_add_payment_info | Cost per Unique Add Payment Info |
| TikTok Ads | metrics.cost_per_app_event_add_to_cart | Cost per Unique Add to Cart |
| TikTok Ads | metrics.cost_per_add_to_wishlist | Cost per Unique Add to Wishlist |
| TikTok Ads | metrics.cost_per_checkout | Cost per Unique Checkout |
| TikTok Ads | metrics.cost_per_complete_tutorial | Cost per Unique Complete Tutorial |
| TikTok Ads | metrics.cost_per_create_group | Cost per Unique Create Group |
| TikTok Ads | metrics.cost_per_create_gamerole | Cost per Unique Create Role |
| TikTok Ads | metrics.cost_per_unique_custom_app_event | Cost per Unique Custom App Event |
| TikTok Ads | metrics.cost_per_next_day_open | Cost per Unique Day 1 Retention |
| TikTok Ads | metrics.cost_per_sales_lead | Cost per Unique Generate Lead |
| TikTok Ads | metrics.cost_per_in_app_ad_click | Cost per Unique In-App Ad Click |
| TikTok Ads | metrics.cost_per_in_app_ad_impr | Cost per Unique In-App Ad Impr |
| TikTok Ads | metrics.cost_per_join_group | Cost per Unique Join Group |
| TikTok Ads | metrics.cost_per_launch_app | Cost per Unique Launch App |
| TikTok Ads | metrics.cost_per_loan_apply | Cost per Unique Loan Apply |
| TikTok Ads | metrics.cost_per_loan_credit | Cost per Unique Loan Approval |
| TikTok Ads | metrics.cost_per_loan_disbursement | Cost per Unique Loan Disbursement |
| TikTok Ads | metrics.cost_per_login | Cost per Unique Login |
| TikTok Ads | metrics.cost_per_purchase | Cost per Unique Purchase |
| TikTok Ads | metrics.cost_per_ratings | Cost per Unique Rate |
| TikTok Ads | metrics.cost_per_registration | Cost per Unique Registration |
| TikTok Ads | metrics.cost_per_search | Cost per Unique Search |
| TikTok Ads | metrics.cost_per_spend_credits | Cost per Unique Spend Credit |
| TikTok Ads | metrics.cost_per_start_trial | Cost per Unique Start Trial |
| TikTok Ads | metrics.cost_per_subscribe | Cost per Unique Subscribe |
| TikTok Ads | metrics.cost_per_unlock_achievement | Cost per Unique Unlock Achievement |
| TikTok Ads | metrics.cost_per_view_content | Cost per Unique View Content |
| TikTok Ads | metrics.cost_per_total_unlock_achievement | Cost per Unlock Achievement |
| TikTok Ads | metrics.cost_per_vta_app_install | Cost per VTA App Install |
| TikTok Ads | metrics.cost_per_vta_conversion | Cost per VTA Conversion |
| TikTok Ads | metrics.cost_per_vta_purchase | Cost per VTA Purchase |
| TikTok Ads | metrics.cost_per_vta_registration | Cost per VTA Registration |
| TikTok Ads | metrics.cost_per_vta_payments_completed | Cost per VTA Website Purchase |
| TikTok Ads | metrics.cost_per_total_view_content | Cost per View Content |
| TikTok Ads | metrics.cost_per_web_event_add_to_cart | Cost per Web Event Add to Cart |
| TikTok Ads | metrics.custom_app_events | Custom App Events |
| TikTok Ads | metrics.custom_app_events_value | Custom App Events Value |
| TikTok Ads | metrics.custom_page_event_rate | Custom Page Event Rate |
| TikTok Ads | metrics.custom_page_events | Custom Page Events |
| TikTok Ads | metrics.custom_page_events_value | Custom Page Events Value |
| TikTok Ads | metrics.duet_clicks | Duet Clicks |
| TikTok Ads | metrics.evta_app_install | EVTA App Installs |
| TikTok Ads | metrics.evta_purchase | EVTA App Purchase |
| TikTok Ads | metrics.evta_payments_completed | EVTA Purchase |
| TikTok Ads | metrics.evta_registration | EVTA Registrations |
| TikTok Ads | metrics.engaged_view_through_conversions | Engaged View Through Conversions |
| TikTok Ads | metrics.engagement_rate | Engagement Rate |
| TikTok Ads | metrics.form_button | Form Button |
| TikTok Ads | metrics.form_button_rate | Form Button Rate |
| TikTok Ads | metrics.form_detail | Form Detail |
| TikTok Ads | metrics.form_detail_rate | Form Detail Rate |
| TikTok Ads | metrics.frequency | Frequency |
| TikTok Ads | metrics.total_sales_lead | Generate Lead |
| TikTok Ads | metrics.sales_lead_rate | Generate Lead Rate |
| TikTok Ads | metrics.gross_impressions | Gross Impressions |
| TikTok Ads | metrics.impressions | Impressions |
| TikTok Ads | metrics.total_in_app_ad_click | In-App Ad Click |
| TikTok Ads | metrics.in_app_ad_click_rate | In-App Ad Click Rate |
| TikTok Ads | metrics.total_in_app_ad_impr | In-App Ad Impr |
| TikTok Ads | metrics.in_app_ad_impr_rate | In-App Ad Impr Rate |
| TikTok Ads | metrics.initiate_checkout_rate | Initiate Checkout Rate |
| TikTok Ads | metrics.total_join_group | Join Group |
| TikTok Ads | metrics.join_group_rate | Join Group Rate |
| TikTok Ads | metrics.live_product_clicks | LIVE Product Clicks |
| TikTok Ads | metrics.live_unique_views | LIVE Unique Views |
| TikTok Ads | metrics.live_views | LIVE Views |
| TikTok Ads | metrics.landing_page_view_rate | Landing Page View Rate |
| TikTok Ads | dimensions.language | Language (Audience Dimension) |
| TikTok Ads | metrics.total_launch_app | Launch App |
| TikTok Ads | metrics.launch_app_rate | Launch App Rate |
| TikTok Ads | metrics.total_loan_apply | Loan Apply |
| TikTok Ads | metrics.loan_apply_rate | Loan Apply Rate |
| TikTok Ads | metrics.total_loan_credit | Loan Approval |
| TikTok Ads | metrics.loan_credit_rate | Loan Approval Rate |
| TikTok Ads | metrics.total_loan_disbursement | Loan Disbursement |
| TikTok Ads | metrics.loan_disbursement_rate | Loan Disbursement Rate |
| TikTok Ads | metrics.total_login | Login |
| TikTok Ads | metrics.login_rate | Login Rate |
| TikTok Ads | metrics.clicks_on_music_disc | Music Clicks |
| TikTok Ads | metrics.offline_total_custom_events | Offiline Custom Events |
| TikTok Ads | metrics.offline_add_payment_info_event_rate | Offline Add Payment Info Rate |
| TikTok Ads | metrics.offline_add_to_cart_event_rate | Offline Add to Cart Rate |
| TikTok Ads | metrics.offline_add_to_wishlist_event_rate | Offline Add to Wishlist Rate |
| TikTok Ads | metrics.offline_crm_event_rate | Offline CRM Event Rate |
| TikTok Ads | metrics.offline_crm_event_value | Offline CRM Event Value |
| TikTok Ads | metrics.offline_total_crm_events | Offline CRM Events |
| TikTok Ads | metrics.offline_click_button_event_rate | Offline Click Button Rate |
| TikTok Ads | metrics.offline_shopping_events_roas | Offline Complete Payment ROAS |
| TikTok Ads | metrics.offline_shopping_event_rate | Offline Complete Payment Rate |
| TikTok Ads | metrics.offline_complete_registration_event_rate | Offline Complete Registration Rate |
| TikTok Ads | metrics.offline_contact_event_rate | Offline Contact Rate |
| TikTok Ads | metrics.cost_per_offline_add_payment_info_event | Offline Cost per Add Payment Info |
| TikTok Ads | metrics.cost_per_offline_add_to_cart_event | Offline Cost per Add to Cart |
| TikTok Ads | metrics.cost_per_offline_add_to_wishlist_event | Offline Cost per Add to Wishlist |
| TikTok Ads | metrics.offline_cost_per_crm_event | Offline Cost per CRM Event |
| TikTok Ads | metrics.cost_per_offline_click_button_event | Offline Cost per Click Button |
| TikTok Ads | metrics.cost_per_offline_shopping_event | Offline Cost per Complete Payment |
| TikTok Ads | metrics.cost_per_offline_complete_registration_event | Offline Cost per Complete Registration |
| TikTok Ads | metrics.cost_per_offline_contact_event | Offline Cost per Contact |
| TikTok Ads | metrics.offline_cost_per_custom_event | Offline Cost per Custom Event |
| TikTok Ads | metrics.offline_cost_per_customize_product | Offline Cost per Customize Product |
| TikTok Ads | metrics.cost_per_offline_download_event | Offline Cost per Download |
| TikTok Ads | metrics.offline_cost_per_find_location | Offline Cost per Find Location |
| TikTok Ads | metrics.cost_per_offline_initiate_checkout_event | Offline Cost per Initiate Checkout |
| TikTok Ads | metrics.cost_per_offline_place_order_event | Offline Cost per Place an Order |
| TikTok Ads | metrics.offline_cost_per_preferred_lead | Offline Cost per Preferred Lead |
| TikTok Ads | metrics.offline_cost_per_schedule | Offline Cost per Schedule |
| TikTok Ads | metrics.cost_per_offline_search_event | Offline Cost per Search |
| TikTok Ads | metrics.cost_per_offline_form_event | Offline Cost per Submit Form |
| TikTok Ads | metrics.cost_per_offline_subscribe_event | Offline Cost per Subscribe |
| TikTok Ads | metrics.cost_per_offline_view_content_event | Offline Cost per View Content |
| TikTok Ads | metrics.offline_custom_event_rate | Offline Custom Event Rate |
| TikTok Ads | metrics.offline_total_custom_event_value | Offline Custom Event Value |
| TikTok Ads | metrics.offline_customize_product_rate | Offline Customize Product Rate |
| TikTok Ads | metrics.offline_download_event_rate | Offline Download Rate |
| TikTok Ads | metrics.offline_find_location_rate | Offline Find Location Rate |
| TikTok Ads | metrics.offline_initiate_checkout_event_rate | Offline Initiate Checkout Rate |
| TikTok Ads | metrics.offline_place_order_event_rate | Offline Place an Order Rate |
| TikTok Ads | metrics.offline_preferred_lead_rate | Offline Preferred Lead Rate |
| TikTok Ads | metrics.offline_preferred_leads | Offline Preferred Leads |
| TikTok Ads | metrics.offline_schedule_rate | Offline Schedule Rate |
| TikTok Ads | metrics.offline_search_event_rate | Offline Search Rate |
| TikTok Ads | metrics.offline_form_event_rate | Offline Submit Form Rate |
| TikTok Ads | metrics.offline_subscribe_event_rate | Offline Subscribe Rate |
| TikTok Ads | metrics.offline_add_payment_info_events | Offline Total Add Payment Info |
| TikTok Ads | metrics.offline_add_payment_info_events_value | Offline Total Add Payment Info Value |
| TikTok Ads | metrics.offline_add_to_cart_events | Offline Total Add to Cart |
| TikTok Ads | metrics.offline_add_to_cart_events_value | Offline Total Add to Cart Value |
| TikTok Ads | metrics.offline_add_to_wishlist_events | Offline Total Add to Wishlist |
| TikTok Ads | metrics.offline_add_to_wishlist_events_value | Offline Total Add to Wishlist Value |
| TikTok Ads | metrics.offline_click_button_events | Offline Total Click Button |
| TikTok Ads | metrics.offline_click_button_events_value | Offline Total Click Button Value |
| TikTok Ads | metrics.offline_shopping_events | Offline Total Complete Payment |
| TikTok Ads | metrics.offline_shopping_events_value | Offline Total Complete Payment Value |
| TikTok Ads | metrics.offline_complete_registration_events | Offline Total Complete Registration |
| TikTok Ads | metrics.offline_complete_registration_events_value | Offline Total Complete Registration Value |
| TikTok Ads | metrics.offline_contact_events | Offline Total Contact |
| TikTok Ads | metrics.offline_contact_events_value | Offline Total Contact Value |
| TikTok Ads | metrics.offline_total_customize_product | Offline Total Customize Product |
| TikTok Ads | metrics.offline_total_customize_product_value | Offline Total Customize Product Value |
| TikTok Ads | metrics.offline_download_events | Offline Total Download |
| TikTok Ads | metrics.offline_download_events_value | Offline Total Download Value |
| TikTok Ads | metrics.offline_total_find_location | Offline Total Find Location |
| TikTok Ads | metrics.offline_total_find_location_value | Offline Total Find Location Value |
| TikTok Ads | metrics.offline_initiate_checkout_events | Offline Total Initiate Checkout |
| TikTok Ads | metrics.offline_initiate_checkout_events_value | Offline Total Initiate Checkout Value |
| TikTok Ads | metrics.offline_place_order_events | Offline Total Place an Order |
| TikTok Ads | metrics.offline_place_order_events_value | Offline Total Place an Order Value |
| TikTok Ads | metrics.offline_total_schedule | Offline Total Schedule |
| TikTok Ads | metrics.offline_total_schedule_value | Offline Total Schedule Value |
| TikTok Ads | metrics.offline_search_events | Offline Total Search |
| TikTok Ads | metrics.offline_search_events_value | Offline Total Search Value |
| TikTok Ads | metrics.offline_form_events | Offline Total Submit Form |
| TikTok Ads | metrics.offline_form_events_value | Offline Total Submit Form Value |
| TikTok Ads | metrics.offline_subscribe_events | Offline Total Subscribe |
| TikTok Ads | metrics.offline_subscribe_events_value | Offline Total Subscribe Value |
| TikTok Ads | metrics.offline_view_content_events | Offline Total View Content |
| TikTok Ads | metrics.offline_view_content_events_value | Offline Total View Content Value |
| TikTok Ads | metrics.value_per_offline_add_payment_info_event | Offline Value per Add Payment Info |
| TikTok Ads | metrics.value_per_offline_add_to_cart_event | Offline Value per Add to Cart |
| TikTok Ads | metrics.value_per_offline_add_to_wishlist_event | Offline Value per Add to Wishlist |
| TikTok Ads | metrics.offline_value_per_crm_event | Offline Value per CRM Event |
| TikTok Ads | metrics.value_per_offline_click_button_event | Offline Value per Click Button |
| TikTok Ads | metrics.value_per_offline_shopping_event | Offline Value per Complete Payment |
| TikTok Ads | metrics.value_per_offline_complete_registration_event | Offline Value per Complete Registration |
| TikTok Ads | metrics.value_per_offline_contact_event | Offline Value per Contact |
| TikTok Ads | metrics.offline_value_per_custom_event | Offline Value per Custom Event |
| TikTok Ads | metrics.offline_value_per_customize_product | Offline Value per Customize Product |
| TikTok Ads | metrics.value_per_offline_download_event | Offline Value per Download |
| TikTok Ads | metrics.offline_value_per_find_location | Offline Value per Find Location |
| TikTok Ads | metrics.value_per_offline_initiate_checkout_event | Offline Value per Initiate Checkout |
| TikTok Ads | metrics.value_per_offline_place_order_event | Offline Value per Place an Order |
| TikTok Ads | metrics.offline_value_per_schedule | Offline Value per Schedule |
| TikTok Ads | metrics.value_per_offline_search_event | Offline Value per Search |
| TikTok Ads | metrics.value_per_offline_form_event | Offline Value per Submit Form |
| TikTok Ads | metrics.value_per_offline_subscribe_event | Offline Value per Subscribe |
| TikTok Ads | metrics.value_per_offline_view_content_event | Offline Value per View Content |
| TikTok Ads | metrics.offline_view_content_event_rate | Offline View Content Rate |
| TikTok Ads | metrics.on_web_add_to_wishlist_per_click | On Web Add To Wishlist Rate |
| TikTok Ads | metrics.on_web_add_to_wishlist | On Web Add to Wishlist |
| TikTok Ads | metrics.on_web_order | On Web Place an Order |
| TikTok Ads | metrics.on_web_order_rate | On Web Place an Order Rate |
| TikTok Ads | metrics.on_web_subscribe | On Web Subscribe |
| TikTok Ads | metrics.on_web_subscribe_per_click | On Web Subscribe Rate |
| TikTok Ads | metrics.onsite_cost_per_purchase | Onsite = Cost per Purchase |
| TikTok Ads | metrics.onsite_add_billing | Onsite Add Billing |
| TikTok Ads | metrics.onsite_add_billing_rate | Onsite Add Billing Rate |
| TikTok Ads | metrics.onsite_add_to_wishlist | Onsite Add To Wishlist |
| TikTok Ads | metrics.onsite_add_to_wishlist_rate | Onsite Add To Wishlist Rate |
| TikTok Ads | metrics.onsite_on_web_cart | Onsite Add to Cart (Metrics) |
| TikTok Ads | metrics.onsite_total_add_to_cart | Onsite Add to Cart (Metrics) |
| TikTok Ads | metrics.onsite_add_to_cart_rate | Onsite Add to Cart Rate |
| TikTok Ads | metrics.onsite_total_add_to_cart_value | Onsite Add to Cart Value |
| TikTok Ads | metrics.onsite_download_start | Onsite App Store Click |
| TikTok Ads | metrics.onsite_download_start_rate | Onsite App Store Click Rate |
| TikTok Ads | metrics.onsite_total_checkout_initiation | Onsite Checkout Initiation |
| TikTok Ads | metrics.onsite_checkout_initiation_rate | Onsite Checkout Initiation Rate |
| TikTok Ads | metrics.onsite_total_checkout_initiation_value | Onsite Checkout Initiation Value |
| TikTok Ads | metrics.onsite_shopping | Onsite Complete Payment |
| TikTok Ads | metrics.onsite_shopping_roas | Onsite Complete Payment ROAS |
| TikTok Ads | metrics.onsite_shopping_rate | Onsite Complete Payment Rate |
| TikTok Ads | metrics.cost_per_onsite_add_billing | Onsite Cost per Add Billing |
| TikTok Ads | metrics.cost_per_onsite_add_to_wishlist | Onsite Cost per Add To Wishlist |
| TikTok Ads | metrics.cost_per_onsite_on_web_cart | Onsite Cost per Add to Cart (Metrics) |
| TikTok Ads | metrics.onsite_cost_per_add_to_cart | Onsite Cost per Add to Cart (Metrics) |
| TikTok Ads | metrics.cost_per_onsite_download_start | Onsite Cost per App Store Click |
| TikTok Ads | metrics.cost_per_ix_button_click_count | Onsite Cost per Call-to-Action Button Clicks |
| TikTok Ads | metrics.onsite_cost_per_checkout_initiation | Onsite Cost per Checkout Initiation |
| TikTok Ads | metrics.cost_per_onsite_shopping | Onsite Cost per Complete Payment |
| TikTok Ads | metrics.cost_per_onsite_form | Onsite Cost per Form Submission |
| TikTok Ads | metrics.cost_per_onsite_initiate_checkout_count | Onsite Cost per Initiate Checkout |
| TikTok Ads | metrics.cost_per_ix_page_view_count | Onsite Cost per Page Views |
| TikTok Ads | metrics.cost_per_ix_product_click_count | Onsite Cost per Product Clicks |
| TikTok Ads | metrics.onsite_cost_per_product_details_page_view | Onsite Cost per Product Details Page View (Metrics) |
| TikTok Ads | metrics.cost_per_onsite_on_web_detail | Onsite Cost per Product Details Page View (Metrics) |
| TikTok Ads | metrics.onsite_destination_visit_rate | Onsite Destination Visit Rate |
| TikTok Ads | metrics.onsite_destination_visits | Onsite Destination Visits |
| TikTok Ads | metrics.onsite_total_filtered_out_form_submission | Onsite Filtered Out Form Submissions |
| TikTok Ads | metrics.onsite_form | Onsite Form Submission |
| TikTok Ads | metrics.onsite_form_rate | Onsite Form Submission Rate |
| TikTok Ads | metrics.onsite_initiate_checkout_count | Onsite Initiate Checkout |
| TikTok Ads | metrics.onsite_initiate_checkout_count_rate | Onsite Initiate Checkout Rate |
| TikTok Ads | metrics.onsite_on_web_cart_rate | Onsite On Web Cart Rate |
| TikTok Ads | metrics.ix_page_view_count | Onsite Page Views |
| TikTok Ads | metrics.ix_page_view_count_rate | Onsite Page Views Rate |
| TikTok Ads | metrics.ix_product_click_count_rate | Onsite Product Clicks Rate |
| TikTok Ads | metrics.onsite_on_web_detail | Onsite Product Details Page View (Metrics) |
| TikTok Ads | metrics.onsite_total_product_details_page_view | Onsite Product Details Page View (Metrics) |
| TikTok Ads | metrics.onsite_on_web_detail_rate | Onsite Product Details Page View Rate (Metrics) |
| TikTok Ads | metrics.onsite_product_details_page_view_rate | Onsite Product Details Page View Rate (Metrics) |
| TikTok Ads | metrics.onsite_total_product_details_page_view_value | Onsite Product Details Page View Value |
| TikTok Ads | metrics.onsite_purchase_rate | Onsite Purchase Rate |
| TikTok Ads | metrics.onsite_total_purchase | Onsite Purchases |
| TikTok Ads | metrics.onsite_purchases_roas | Onsite Purchases ROAS |
| TikTok Ads | metrics.onsite_total_purchase_value | Onsite Purchases Value |
| TikTok Ads | metrics.onsite_value_per_add_to_cart | Onsite Value per Add to Cart |
| TikTok Ads | metrics.onsite_value_per_checkout_initiation | Onsite Value per Checkout Initiation |
| TikTok Ads | metrics.onsite_value_per_product_details_page_view | Onsite Value per Product Details Page View |
| TikTok Ads | metrics.onsite_value_per_purchase | Onsite Value per Purchases |
| TikTok Ads | metrics.page_content_view_event_rate | Page Content View Event Rate |
| TikTok Ads | metrics.page_content_view_events | Page Content View Events |
| TikTok Ads | metrics.page_event_search | Page Event Search |
| TikTok Ads | metrics.page_event_search_rate | Page Event Search Rate |
| TikTok Ads | metrics.pageview_rate | Page View Rate |
| TikTok Ads | metrics.comments | Paid Comments |
| TikTok Ads | metrics.follows | Paid Followers |
| TikTok Ads | metrics.paid_engagement_engaged_view_15s | Paid Interactions 15 Second Focused Views |
| TikTok Ads | metrics.paid_engagement_engaged_view | Paid Interactions 6 Second Focused Views |
| TikTok Ads | metrics.likes | Paid Likes |
| TikTok Ads | metrics.profile_visits | Paid Profile Visit |
| TikTok Ads | metrics.profile_visits_rate | Paid Profile Visit Rate |
| TikTok Ads | metrics.shares | Paid Shares |
| TikTok Ads | metrics.paid_engaged_view_15s | Paid Views 15 Second Focused Views |
| TikTok Ads | metrics.paid_engaged_view | Paid Views 6 Second Focused Views |
| TikTok Ads | metrics.ix_product_click_count | Product Clicks |
| TikTok Ads | metrics.total_purchase | Purchase |
| TikTok Ads | metrics.total_active_pay_roas | Purchase ROAS |
| TikTok Ads | metrics.purchase_rate | Purchase Rate |
| TikTok Ads | metrics.total_ratings | Rate |
| TikTok Ads | metrics.ratings_rate | Rate Rate |
| TikTok Ads | metrics.reach | Reach |
| TikTok Ads | metrics.real_time_conversion_rate | Real-Time CVR (Clicks) |
| TikTok Ads | metrics.real_time_conversion_rate_v2 | Real-Time CVR (Impressions) |
| TikTok Ads | metrics.real_time_app_install | Real-time App Install |
| TikTok Ads | metrics.real_time_cost_per_conversion | Real-time CPA |
| TikTok Ads | metrics.real_time_conversion | Real-time Conversions |
| TikTok Ads | metrics.real_time_cost_per_result | Real-time Cost Per Result |
| TikTok Ads | metrics.real_time_result | Real-time Result |
| TikTok Ads | metrics.real_time_result_rate | Real-time Result Rate |
| TikTok Ads | metrics.registration_rate | Registration Rate |
| TikTok Ads | metrics.result | Result |
| TikTok Ads | metrics.result_rate | Result Rate |
| TikTok Ads | metrics.cost_per_page_event_search | Search Cost |
| TikTok Ads | metrics.search_rate | Search Rate |
| TikTok Ads | metrics.skan_app_install | Skan App Install |
| TikTok Ads | metrics.skan_cost_per_conversion | Skan CPA |
| TikTok Ads | metrics.skan_cta_app_install | Skan CTA App Install |
| TikTok Ads | metrics.skan_cta_conversion | Skan CTA Conversion |
| TikTok Ads | metrics.skan_cta_purchase | Skan CTA Purchase |
| TikTok Ads | metrics.skan_cta_registration | Skan CTA Registration |
| TikTok Ads | metrics.skan_click_time_conversion_rate | Skan CVR (Click Time, Clicks) |
| TikTok Ads | metrics.skan_click_time_conversion_rate_v2 | Skan CVR (Click Time, Impressions) |
| TikTok Ads | metrics.skan_conversion_rate | Skan CVR (Clicks) |
| TikTok Ads | metrics.skan_conversion_rate_v2 | Skan CVR (Impressions) |
| TikTok Ads | metrics.skan_conversion | Skan Conversions |
| TikTok Ads | metrics.skan_click_time_conversion | Skan Conversions (Click Time) |
| TikTok Ads | metrics.skan_cost_per_result | Skan Cost Per Result |
| TikTok Ads | metrics.skan_cost_per_total_achieve_level | Skan Cost per Achieve Level |
| TikTok Ads | metrics.skan_cost_total_add_payment_info | Skan Cost per Add Payment Info |
| TikTok Ads | metrics.skan_cost_per_total_add_to_cart | Skan Cost per Add to Cart |
| TikTok Ads | metrics.skan_cost_per_total_add_to_wishlist | Skan Cost per Add to Wishlist |
| TikTok Ads | metrics.skan_cost_per_app_install | Skan Cost per App Install |
| TikTok Ads | metrics.skan_cost_per_cta_app_install | Skan Cost per CTA App Install |
| TikTok Ads | metrics.skan_cost_per_cta_conversion | Skan Cost per CTA Conversion |
| TikTok Ads | metrics.skan_cost_per_cta_purchase | Skan Cost per CTA Purchase |
| TikTok Ads | metrics.skan_cost_per_cta_registration | Skan Cost per CTA Registration |
| TikTok Ads | metrics.skan_cost_per_total_checkout | Skan Cost per Checkout |
| TikTok Ads | metrics.skan_cost_per_total_complete_tutorial | Skan Cost per Complete Tutorial |
| TikTok Ads | metrics.skan_cost_per_total_create_group | Skan Cost per Create Group |
| TikTok Ads | metrics.skan_cost_per_total_create_gamerole | Skan Cost per Create Role |
| TikTok Ads | metrics.skan_cost_per_total_sales_lead | Skan Cost per Generate Lead |
| TikTok Ads | metrics.skan_cost_per_total_in_app_ad_click | Skan Cost per In-App Ad Click |
| TikTok Ads | metrics.skan_cost_per_total_in_app_ad_impr | Skan Cost per In-App Ad Impr |
| TikTok Ads | metrics.skan_cost_per_total_join_group | Skan Cost per Join Group |
| TikTok Ads | metrics.skan_cost_per_total_launch_app | Skan Cost per Launch App |
| TikTok Ads | metrics.skan_cost_per_total_loan_apply | Skan Cost per Loan Apply |
| TikTok Ads | metrics.skan_cost_per_total_loan_credit | Skan Cost per Loan Approval |
| TikTok Ads | metrics.skan_cost_per_total_loan_disbursement | Skan Cost per Loan Disbursement |
| TikTok Ads | metrics.skan_cost_per_total_login | Skan Cost per Login |
| TikTok Ads | metrics.skan_cost_per_total_purchase | Skan Cost per Purchase |
| TikTok Ads | metrics.skan_cost_per_total_ratings | Skan Cost per Rate |
| TikTok Ads | metrics.skan_cost_per_total_registration | Skan Cost per Registration |
| TikTok Ads | metrics.skan_cost_per_total_search | Skan Cost per Search |
| TikTok Ads | metrics.skan_cost_per_total_spend_credits | Skan Cost per Spend Credit |
| TikTok Ads | metrics.skan_cost_per_total_start_trial | Skan Cost per Start Trial |
| TikTok Ads | metrics.skan_cost_per_total_subscribe | Skan Cost per Subscribe |
| TikTok Ads | metrics.skan_cost_per_achieve_level | Skan Cost per Unique Achieve Level |
| TikTok Ads | metrics.skan_cost_per_add_payment_info | Skan Cost per Unique Add Payment Info |
| TikTok Ads | metrics.skan_cost_per_add_to_cart | Skan Cost per Unique Add to Cart |
| TikTok Ads | metrics.skan_cost_per_add_to_wishlist | Skan Cost per Unique Add to Wishlist |
| TikTok Ads | metrics.skan_cost_per_checkout | Skan Cost per Unique Checkout |
| TikTok Ads | metrics.skan_cost_per_complete_tutorial | Skan Cost per Unique Complete Tutorial |
| TikTok Ads | metrics.skan_cost_per_create_group | Skan Cost per Unique Create Group |
| TikTok Ads | metrics.skan_cost_per_create_gamerole | Skan Cost per Unique Create Role |
| TikTok Ads | metrics.skan_cost_per_sales_lead | Skan Cost per Unique Generate Lead |
| TikTok Ads | metrics.skan_cost_per_in_app_ad_click | Skan Cost per Unique In-App Ad Click |
| TikTok Ads | metrics.skan_cost_per_in_app_ad_impr | Skan Cost per Unique In-App Ad Impr |
| TikTok Ads | metrics.skan_cost_per_join_group | Skan Cost per Unique Join Group |
| TikTok Ads | metrics.skan_cost_per_launch_app | Skan Cost per Unique Launch App |
| TikTok Ads | metrics.skan_cost_per_loan_apply | Skan Cost per Unique Loan Apply |
| TikTok Ads | metrics.skan_cost_per_loan_credit | Skan Cost per Unique Loan Approval |
| TikTok Ads | metrics.skan_cost_per_loan_disbursement | Skan Cost per Unique Loan Disbursement |
| TikTok Ads | metrics.skan_cost_per_login | Skan Cost per Unique Login |
| TikTok Ads | metrics.skan_cost_per_purchase | Skan Cost per Unique Purchase |
| TikTok Ads | metrics.skan_cost_per_ratings | Skan Cost per Unique Rate |
| TikTok Ads | metrics.skan_cost_per_registration | Skan Cost per Unique Registration |
| TikTok Ads | metrics.skan_cost_per_search | Skan Cost per Unique Search |
| TikTok Ads | metrics.skan_cost_per_spend_credits | Skan Cost per Unique Spend Credit |
| TikTok Ads | metrics.skan_cost_per_start_trial | Skan Cost per Unique Start Trial |
| TikTok Ads | metrics.skan_cost_per_subscribe | Skan Cost per Unique Subscribe |
| TikTok Ads | metrics.skan_cost_per_unlock_achievement | Skan Cost per Unique Unlock Achievement |
| TikTok Ads | metrics.skan_cost_per_view_content | Skan Cost per Unique View Content |
| TikTok Ads | metrics.skan_cost_per_total_unlock_achievement | Skan Cost per Unlock Achievement |
| TikTok Ads | metrics.skan_cost_per_vta_app_install | Skan Cost per VTA App Install |
| TikTok Ads | metrics.skan_cost_per_vta_conversion | Skan Cost per VTA Conversion |
| TikTok Ads | metrics.skan_cost_per_vta_purchase | Skan Cost per VTA Purchase |
| TikTok Ads | metrics.skan_cost_per_vta_registration | Skan Cost per VTA Registration |
| TikTok Ads | metrics.skan_cost_per_total_view_content | Skan Cost per View Content |
| TikTok Ads | metrics.skan_total_repetitive_active_pay_roas | Skan Purchase ROAS |
| TikTok Ads | metrics.skan_result | Skan Result |
| TikTok Ads | metrics.skan_result_rate | Skan Result Rate |
| TikTok Ads | metrics.skan_spend_credits_rate | Skan Spend Credit Rate |
| TikTok Ads | metrics.skan_total_achieve_level | Skan Total Achieve Level |
| TikTok Ads | metrics.skan_total_achieve_level_value | Skan Total Achieve Level Value |
| TikTok Ads | metrics.skan_total_add_payment_info | Skan Total Add Payment Info |
| TikTok Ads | metrics.skan_total_add_to_cart | Skan Total Add to Cart |
| TikTok Ads | metrics.skan_total_add_to_cart_value | Skan Total Add to Cart Value |
| TikTok Ads | metrics.skan_total_add_to_wishlist | Skan Total Add to Wishlist |
| TikTok Ads | metrics.skan_total_add_to_wishlist_value | Skan Total Add to Wishlist Value |
| TikTok Ads | metrics.skan_total_checkout | Skan Total Checkout |
| TikTok Ads | metrics.skan_total_checkout_value | Skan Total Checkout Value |
| TikTok Ads | metrics.skan_total_complete_tutorial | Skan Total Complete Tutorial |
| TikTok Ads | metrics.skan_total_complete_tutorial_value | Skan Total Complete Tutorial Value |
| TikTok Ads | metrics.skan_total_create_group | Skan Total Create Group |
| TikTok Ads | metrics.skan_total_create_group_value | Skan Total Create Group Value |
| TikTok Ads | metrics.skan_total_create_gamerole | Skan Total Create Role |
| TikTok Ads | metrics.skan_total_create_gamerole_value | Skan Total Create Role Value |
| TikTok Ads | metrics.skan_total_sales_lead | Skan Total Generate Lead |
| TikTok Ads | metrics.skan_total_sales_lead_value | Skan Total Generate Lead Value |
| TikTok Ads | metrics.skan_total_in_app_ad_click | Skan Total In-App Ad Click |
| TikTok Ads | metrics.skan_total_in_app_ad_click_value | Skan Total In-App Ad Click Value |
| TikTok Ads | metrics.skan_total_in_app_ad_impr | Skan Total In-App Ad Impr |
| TikTok Ads | metrics.skan_total_in_app_ad_impr_value | Skan Total In-App Ad Impr Value |
| TikTok Ads | metrics.skan_total_join_group | Skan Total Join Group |
| TikTok Ads | metrics.skan_total_join_group_value | Skan Total Join Group Value |
| TikTok Ads | metrics.skan_total_launch_app | Skan Total Launch App |
| TikTok Ads | metrics.skan_total_loan_apply | Skan Total Loan Apply |
| TikTok Ads | metrics.skan_total_loan_credit | Skan Total Loan Approval |
| TikTok Ads | metrics.skan_total_loan_disbursement | Skan Total Loan Disbursement |
| TikTok Ads | metrics.skan_total_login | Skan Total Login |
| TikTok Ads | metrics.skan_total_purchase | Skan Total Purchase |
| TikTok Ads | metrics.skan_total_purchase_value | Skan Total Purchase Value |
| TikTok Ads | metrics.skan_total_ratings | Skan Total Rate |
| TikTok Ads | metrics.skan_total_ratings_value | Skan Total Rate Value |
| TikTok Ads | metrics.skan_total_registration | Skan Total Registration |
| TikTok Ads | metrics.skan_total_search | Skan Total Search |
| TikTok Ads | metrics.skan_total_spend_credits | Skan Total Spend Credit |
| TikTok Ads | metrics.skan_total_spend_credits_value | Skan Total Spend Credit Value |
| TikTok Ads | metrics.skan_total_start_trial | Skan Total Start Trial |
| TikTok Ads | metrics.skan_total_subscribe | Skan Total Subscribe |
| TikTok Ads | metrics.skan_total_subscribe_value | Skan Total Subscribe Value |
| TikTok Ads | metrics.skan_total_unlock_achievement | Skan Total Unlock Achievement |
| TikTok Ads | metrics.skan_total_unlock_achievement_value | Skan Total Unlock Achievement Value |
| TikTok Ads | metrics.skan_total_view_content | Skan Total View Content |
| TikTok Ads | metrics.skan_total_view_content_value | Skan Total View Content Value |
| TikTok Ads | metrics.skan_login_rate | Skan Uni que Login Rate |
| TikTok Ads | metrics.skan_achieve_level | Skan Unique Achieve Level |
| TikTok Ads | metrics.skan_add_payment_info | Skan Unique Add Payment Info |
| TikTok Ads | metrics.skan_add_payment_info_rate | Skan Unique Add Payment Info Rate |
| TikTok Ads | metrics.skan_add_to_cart | Skan Unique Add to Cart |
| TikTok Ads | metrics.skan_add_to_cart_rate | Skan Unique Add to Cart Rate |
| TikTok Ads | metrics.skan_add_to_wishlist | Skan Unique Add to Wishlist |
| TikTok Ads | metrics.skan_add_to_wishlist_rate | Skan Unique Add to Wishlist Rate |
| TikTok Ads | metrics.skan_checkout | Skan Unique Checkout |
| TikTok Ads | metrics.skan_checkout_rate | Skan Unique Checkout Rate |
| TikTok Ads | metrics.skan_complete_tutorial | Skan Unique Complete Tutorial |
| TikTok Ads | metrics.skan_complete_tutorial_rate | Skan Unique Complete Tutorial Rate |
| TikTok Ads | metrics.skan_create_group | Skan Unique Create Group |
| TikTok Ads | metrics.skan_create_group_rate | Skan Unique Create Group Rate |
| TikTok Ads | metrics.skan_create_gamerole | Skan Unique Create Role |
| TikTok Ads | metrics.skan_create_gamerole_rate | Skan Unique Create Role Rate |
| TikTok Ads | metrics.skan_sales_lead | Skan Unique Generate Lead |
| TikTok Ads | metrics.skan_sales_lead_rate | Skan Unique Generate Lead Rate |
| TikTok Ads | metrics.skan_in_app_ad_click | Skan Unique In-App Ad Click |
| TikTok Ads | metrics.skan_in_app_ad_click_rate | Skan Unique In-App Ad Click Rate |
| TikTok Ads | metrics.skan_in_app_ad_impr | Skan Unique In-App Ad Impr |
| TikTok Ads | metrics.skan_in_app_ad_impr_rate | Skan Unique In-App Ad Impr Rate |
| TikTok Ads | metrics.skan_join_group | Skan Unique Join Group |
| TikTok Ads | metrics.skan_join_group_rate | Skan Unique Join Group Rate |
| TikTok Ads | metrics.skan_launch_app | Skan Unique Launch App |
| TikTok Ads | metrics.skan_launch_app_rate | Skan Unique Launch App Rate |
| TikTok Ads | metrics.skan_loan_apply | Skan Unique Loan Apply |
| TikTok Ads | metrics.skan_loan_apply_rate | Skan Unique Loan Apply Rate |
| TikTok Ads | metrics.skan_loan_credit | Skan Unique Loan Approval |
| TikTok Ads | metrics.skan_loan_credit_rate | Skan Unique Loan Approval Rate |
| TikTok Ads | metrics.skan_loan_disbursement | Skan Unique Loan Disbursement |
| TikTok Ads | metrics.skan_loan_disbursement_rate | Skan Unique Loan Disbursement Rate |
| TikTok Ads | metrics.skan_login | Skan Unique Login |
| TikTok Ads | metrics.skan_purchase | Skan Unique Purchase |
| TikTok Ads | metrics.skan_purchase_rate | Skan Unique Purchase Rate |
| TikTok Ads | metrics.skan_ratings | Skan Unique Rate |
| TikTok Ads | metrics.skan_ratings_rate | Skan Unique Rate Rate |
| TikTok Ads | metrics.skan_registration | Skan Unique Registration |
| TikTok Ads | metrics.skan_registration_rate | Skan Unique Registration Rate |
| TikTok Ads | metrics.skan_search | Skan Unique Search |
| TikTok Ads | metrics.skan_search_rate | Skan Unique Search Rate |
| TikTok Ads | metrics.skan_spend_credits | Skan Unique Spend Credit |
| TikTok Ads | metrics.skan_start_trial | Skan Unique Start Trial |
| TikTok Ads | metrics.skan_start_trial_rate | Skan Unique Start Trial Rate |
| TikTok Ads | metrics.skan_subscribe | Skan Unique Subscribe |
| TikTok Ads | metrics.skan_subscribe_rate | Skan Unique Subscribe Rate |
| TikTok Ads | metrics.skan_unlock_achievement | Skan Unique Unlock Achievement |
| TikTok Ads | metrics.skan_unlock_achievement_rate | Skan Unique Unlock Achievement Rate |
| TikTok Ads | metrics.skan_view_content | Skan Unique View Content |
| TikTok Ads | metrics.skan_view_content_rate | Skan Unique View Content Rate |
| TikTok Ads | metrics.skan_vta_app_install | Skan VTA App Install |
| TikTok Ads | metrics.skan_vta_conversion | Skan VTA Conversion |
| TikTok Ads | metrics.skan_vta_purchase | Skan VTA Purchase |
| TikTok Ads | metrics.skan_vta_registration | Skan VTA Registration |
| TikTok Ads | metrics.sound_usage_clicks | Sound Usage Clicks |
| TikTok Ads | metrics.spend | Spend (Cost, Amount Spent) |
| TikTok Ads | metrics.total_spend_credits | Spend Credit |
| TikTok Ads | metrics.spend_credits_rate | Spend Credit Rate |
| TikTok Ads | metrics.total_start_trial | Start Trial |
| TikTok Ads | metrics.start_trial_rate | Start Trial Rate |
| TikTok Ads | metrics.stitch_clicks | Stitch Clicks |
| TikTok Ads | metrics.form_rate | Submit Form Rate |
| TikTok Ads | metrics.total_subscribe | Subscribe |
| TikTok Ads | metrics.cost_per_on_web_subscribe | Subscribe Cost |
| TikTok Ads | metrics.subscribe_rate | Subscribe Rate |
| TikTok Ads | metrics.messaging_conversation_rate_tiktok_direct_message | TikTok Direct Message Conversation Rate |
| TikTok Ads | metrics.messaging_total_conversation_tiktok_direct_message | TikTok Direct Message Conversations |
| TikTok Ads | metrics.messaging_cost_per_conversation_tiktok_direct_message | TikTok Direct Message Cost per Conversation |
| TikTok Ads | metrics.tt_playlist_visit | TikTok Playlist Visit |
| TikTok Ads | metrics.tt_playlist_visit_rate | TikTok Playlist Visit Rate |
| TikTok Ads | metrics.total_achieve_level_value | Total Achieve Level Value |
| TikTok Ads | metrics.total_ad_impression_events_value | Total Ad Impression Events Value |
| TikTok Ads | metrics.total_ad_impression_roas | Total Ad Impression Roas |
| TikTok Ads | metrics.total_add_billing_value | Total Add Billing Value |
| TikTok Ads | metrics.total_add_payment_info | Total Add Payment Info |
| TikTok Ads | metrics.total_add_to_wishlist | Total Add to Wishlist |
| TikTok Ads | metrics.total_add_to_wishlist_value | Total Add to Wishlist Value |
| TikTok Ads | metrics.total_app_event_add_to_cart | Total App Event Add to Cart |
| TikTok Ads | metrics.total_app_event_add_to_cart_value | Total App Event Add to Cart Value |
| TikTok Ads | metrics.total_button_click_consultation_value | Total Button Click Consultation Value |
| TikTok Ads | metrics.total_button_click_value | Total Button Click Value |
| TikTok Ads | metrics.total_checkout | Total Checkout |
| TikTok Ads | metrics.total_checkout_value | Total Checkout Value |
| TikTok Ads | metrics.complete_payment | Total Complete Payment |
| TikTok Ads | metrics.total_complete_payment_rate | Total Complete Payment Value |
| TikTok Ads | metrics.user_registration | Total Complete Registration |
| TikTok Ads | metrics.total_user_registration_value | Total Complete Registration Value |
| TikTok Ads | metrics.total_complete_tutorial_value | Total Complete Tutorial Value |
| TikTok Ads | metrics.total_consultation_value | Total Consultation Value |
| TikTok Ads | metrics.total_create_group_value | Total Create Group Value |
| TikTok Ads | metrics.total_create_gamerole_value | Total Create Role Value |
| TikTok Ads | metrics.download_start | Total Download |
| TikTok Ads | metrics.total_download_button_value | Total Download Button Value |
| TikTok Ads | metrics.total_download_detail_value | Total Download Detail Value |
| TikTok Ads | metrics.total_download_start_value | Total Download Value |
| TikTok Ads | metrics.engagements | Total Engagement |
| TikTok Ads | metrics.total_form_button_value | Total Form Button Value |
| TikTok Ads | metrics.total_form_detail_value | Total Form Detail Value |
| TikTok Ads | metrics.total_sales_lead_value | Total Generate Lead Value |
| TikTok Ads | metrics.total_in_app_ad_click_value | Total In-App Ad Click Value |
| TikTok Ads | metrics.total_in_app_ad_impr_value | Total In-App Ad Impr Value |
| TikTok Ads | metrics.initiate_checkout | Total Initiate Checkout |
| TikTok Ads | metrics.total_initiate_checkout_value | Total Initiate Checkout Value |
| TikTok Ads | metrics.total_join_group_value | Total Join Group Value |
| TikTok Ads | metrics.total_landing_page_view | Total Landing Page View |
| TikTok Ads | metrics.total_on_web_add_to_wishlist_value | Total On Web Add To Wishlist Value |
| TikTok Ads | metrics.total_on_web_order_value | Total On Web Place an Order Value |
| TikTok Ads | metrics.total_on_web_subscribe_value | Total On Web Subscribe Value |
| TikTok Ads | metrics.total_online_consult_value | Total Online Contact Value |
| TikTok Ads | metrics.total_onsite_add_billing_value | Total Onsite Add Billing Value |
| TikTok Ads | metrics.total_onsite_add_to_wishlist_value | Total Onsite Add To Wishlist Value |
| TikTok Ads | metrics.total_onsite_shopping_value | Total Onsite Complete Payment Value |
| TikTok Ads | metrics.total_onsite_form_value | Total Onsite Form Submission Value |
| TikTok Ads | metrics.total_onsite_initiate_checkout_count_value | Total Onsite Initiate Checkout Value |
| TikTok Ads | metrics.total_onsite_on_web_cart_value | Total Onsite On Web Add to Cart Value |
| TikTok Ads | metrics.total_onsite_on_web_detail_value | Total Onsite Product Details Page View Value |
| TikTok Ads | metrics.total_page_browse_consultation_value | Total Page Browse Consultation Value |
| TikTok Ads | metrics.total_pageview | Total Page View |
| TikTok Ads | metrics.total_page_view_content_events_value | Total Page View Content Events Value |
| TikTok Ads | metrics.total_value_per_pageview | Total Page View Value |
| TikTok Ads | metrics.total_product_details_page_browse_value | Total Product Details Page Browse Value |
| TikTok Ads | metrics.total_purchase_value | Total Purchase Value |
| TikTok Ads | metrics.total_ratings_value | Total Rate Value |
| TikTok Ads | metrics.total_registration | Total Registration |
| TikTok Ads | metrics.total_search | Total Search |
| TikTok Ads | metrics.total_page_event_search_value | Total Search Value |
| TikTok Ads | metrics.total_spend_credits_value | Total Spend Credit Value |
| TikTok Ads | metrics.form | Total Submit Form |
| TikTok Ads | metrics.total_form_value | Total Submit Form Value |
| TikTok Ads | metrics.total_subscribe_value | Total Subscribe Value |
| TikTok Ads | metrics.total_unlock_achievement_value | Total Unlock Achievement Value |
| TikTok Ads | metrics.total_view_content | Total View Content |
| TikTok Ads | metrics.total_view_content_value | Total View Content Value |
| TikTok Ads | metrics.total_web_event_add_to_cart_value | Total Web Event Add to Cart Value |
| TikTok Ads | metrics.achieve_level | Unique Achieve Level |
| TikTok Ads | metrics.unique_ad_impression_events | Unique Ad Impression Events |
| TikTok Ads | metrics.add_payment_info | Unique Add Payment Info |
| TikTok Ads | metrics.app_event_add_to_cart | Unique Add to Cart |
| TikTok Ads | metrics.app_event_add_to_cart_rate | Unique Add to Cart Rate |
| TikTok Ads | metrics.add_to_wishlist | Unique Add to Wishlist |
| TikTok Ads | metrics.checkout | Unique Checkout |
| TikTok Ads | metrics.checkout_rate | Unique Checkout Rate |
| TikTok Ads | metrics.complete_tutorial | Unique Complete Tutorial |
| TikTok Ads | metrics.create_group | Unique Create Group |
| TikTok Ads | metrics.create_gamerole | Unique Create Role |
| TikTok Ads | metrics.create_gamerole_rate | Unique Create Role Rate |
| TikTok Ads | metrics.unique_custom_app_events | Unique Custom App Events |
| TikTok Ads | metrics.sales_lead | Unique Generate Lead |
| TikTok Ads | metrics.in_app_ad_click | Unique In-App Ad Click |
| TikTok Ads | metrics.in_app_ad_impr | Unique In-App Ad Impr |
| TikTok Ads | metrics.join_group | Unique Join Group |
| TikTok Ads | metrics.launch_app | Unique Launch App |
| TikTok Ads | metrics.loan_apply | Unique Loan Apply |
| TikTok Ads | metrics.loan_credit | Unique Loan Approval |
| TikTok Ads | metrics.loan_disbursement | Unique Loan Disbursement |
| TikTok Ads | metrics.login | Unique Login |
| TikTok Ads | metrics.purchase | Unique Purchase |
| TikTok Ads | metrics.ratings | Unique Rate |
| TikTok Ads | metrics.registration | Unique Registration |
| TikTok Ads | metrics.search | Unique Search |
| TikTok Ads | metrics.spend_credits | Unique Spend Credit |
| TikTok Ads | metrics.start_trial | Unique Start Trial |
| TikTok Ads | metrics.subscribe | Unique Subscribe |
| TikTok Ads | metrics.unlock_achievement | Unique Unlock Achievement |
| TikTok Ads | metrics.view_content | Unique View Content |
| TikTok Ads | metrics.total_unlock_achievement | Unlock Achievement |
| TikTok Ads | metrics.unlock_achievement_rate | Unlock Achievement Rate |
| TikTok Ads | metrics.user_action | User Action |
| TikTok Ads | metrics.vta_app_install | VTA App Install |
| TikTok Ads | metrics.vta_complete_payment_roas | VTA Complete Payment ROAS |
| TikTok Ads | metrics.vta_complete_payment_value | VTA Complete Payment Value |
| TikTok Ads | metrics.vta_conversion | VTA Conversion |
| TikTok Ads | metrics.vta_purchase | VTA Purchase |
| TikTok Ads | metrics.vta_registration | VTA Registration |
| TikTok Ads | metrics.value_per_total_achieve_level | Value per Achieve Level |
| TikTok Ads | metrics.value_per_ad_impression_event | Value per Ad Impression Event |
| TikTok Ads | metrics.value_per_add_billing | Value per Add Billing |
| TikTok Ads | metrics.value_per_total_add_to_wishlist | Value per Add to Wishlist |
| TikTok Ads | metrics.value_per_total_app_event_add_to_cart | Value per App Event Add to Cart |
| TikTok Ads | metrics.value_per_button_click | Value per Button Click |
| TikTok Ads | metrics.value_per_button_click_consultation | Value per Button Click Consultation |
| TikTok Ads | metrics.value_per_checkout | Value per Checkout |
| TikTok Ads | metrics.value_per_complete_payment | Value per Complete Payment |
| TikTok Ads | metrics.value_per_user_registration | Value per Complete Registration |
| TikTok Ads | metrics.value_per_total_complete_tutorial | Value per Complete Tutorial |
| TikTok Ads | metrics.value_per_consultation | Value per Consultation |
| TikTok Ads | metrics.value_per_total_create_group | Value per Create Group |
| TikTok Ads | metrics.value_per_total_create_gamerole | Value per Create Role |
| TikTok Ads | metrics.value_per_custom_app_event | Value per Custom App Event |
| TikTok Ads | metrics.value_per_custom_page_event | Value per Custom Page Event |
| TikTok Ads | metrics.value_per_total_day7_retention | Value per Day 7 Retention |
| TikTok Ads | metrics.value_per_download_start | Value per Download |
| TikTok Ads | metrics.value_per_download_button | Value per Download Button |
| TikTok Ads | metrics.value_per_download_detail | Value per Download Detail |
| TikTok Ads | metrics.value_per_form_button | Value per Form Button |
| TikTok Ads | metrics.value_per_form_detail | Value per Form Detail |
| TikTok Ads | metrics.value_per_total_sales_lead | Value per Generate Lead |
| TikTok Ads | metrics.value_per_total_in_app_ad_click | Value per In-App Ad Click |
| TikTok Ads | metrics.value_per_total_in_app_ad_impr | Value per In-App Ad Impr |
| TikTok Ads | metrics.value_per_initiate_checkout | Value per Initiate Checkout |
| TikTok Ads | metrics.value_per_total_join_group | Value per Join Group |
| TikTok Ads | metrics.value_per_on_web_add_to_wishlist | Value per On Web Add To Wishlist |
| TikTok Ads | metrics.value_per_on_web_order | Value per On Web Place an Order |
| TikTok Ads | metrics.value_per_on_web_subscribe | Value per On Web Subscribe |
| TikTok Ads | metrics.value_per_online_consult | Value per Online Contact |
| TikTok Ads | metrics.value_per_onsite_add_billing | Value per Onsite Add Billing |
| TikTok Ads | metrics.value_per_onsite_add_to_wishlist | Value per Onsite Add To Wishlist |
| TikTok Ads | metrics.value_per_onsite_on_web_cart | Value per Onsite Add to Cart |
| TikTok Ads | metrics.value_per_onsite_shopping | Value per Onsite Complete Payment |
| TikTok Ads | metrics.value_per_onsite_form | Value per Onsite Form Submission |
| TikTok Ads | metrics.value_per_onsite_initiate_checkout_count | Value per Onsite Initiate Checkout |
| TikTok Ads | metrics.value_per_onsite_on_web_detail | Value per Onsite Product Details Page View |
| TikTok Ads | metrics.value_per_page_browse_consultation | Value per Page Browse Consultation |
| TikTok Ads | metrics.value_per_page_content_view_even | Value per Page Content View Even |
| TikTok Ads | metrics.value_per_page_event_search | Value per Page Event Search |
| TikTok Ads | metrics.avg_value_per_pageview | Value per Page View |
| TikTok Ads | metrics.value_per_product_details_page_browse | Value per Product Details Page Browse |
| TikTok Ads | metrics.value_per_total_purchase | Value per Purchase |
| TikTok Ads | metrics.value_per_total_ratings | Value per Rate |
| TikTok Ads | metrics.value_per_total_spend_credits | Value per Spend Credit |
| TikTok Ads | metrics.value_per_form | Value per Submit Form |
| TikTok Ads | metrics.value_per_total_subscribe | Value per Subscribe |
| TikTok Ads | metrics.value_per_total_unlock_achievement | Value per Unlock Achievement |
| TikTok Ads | metrics.value_per_total_view_content | Value per View Content |
| TikTok Ads | metrics.value_per_web_event_add_to_cart | Value per Web Event Add to Cart |
| TikTok Ads | metrics.average_video_play_per_user | Video Average Watch Time Per Person |
| TikTok Ads | metrics.average_video_play | Video Average Watch Time Per Video View |
| TikTok Ads | metrics.video_play_actions | Video Views |
| TikTok Ads | metrics.video_views_p100 | Video Views at 100 Percent |
| TikTok Ads | metrics.video_views_p25 | Video Views at 25 Percent |
| TikTok Ads | metrics.video_views_p50 | Video Views at 50 Percent |
| TikTok Ads | metrics.video_views_p75 | Video Views at 75 Percent |
| TikTok Ads | metrics.view_content_rate | View Content Rate |
| TikTok Ads | metrics.web_event_add_to_cart | Web Event Add to Cart |
| TikTok Ads | metrics.web_event_add_to_cart_rate | Web Event Add to Cart Rate |
| TikTok Ads | metrics.website_cost_per_customize_product | Website Cost per Customize Product |
| TikTok Ads | metrics.website_cost_per_find_location | Website Cost per Find Location |
| TikTok Ads | metrics.website_cost_per_schedule | Website Cost per Schedule |
| TikTok Ads | metrics.website_customize_product_rate | Website Customize Product Rate |
| TikTok Ads | metrics.website_find_location_rate | Website Find Location Rate |
| TikTok Ads | metrics.website_schedule_rate | Website Schedule Rate |
| TikTok Ads | metrics.website_total_customize_product | Website Total Customize Product |
| TikTok Ads | metrics.website_total_customize_product_value | Website Total Customize Product Value |
| TikTok Ads | metrics.website_total_find_location | Website Total Find Location |
| TikTok Ads | metrics.website_total_find_location_value | Website Total Find Location Value |
| TikTok Ads | metrics.website_total_schedule | Website Total Schedule |
| TikTok Ads | metrics.website_total_schedule_value | Website Total Schedule Value |
| TikTok Ads | metrics.website_value_per_customize_product | Website Value per Customize Product |
| TikTok Ads | metrics.website_value_per_find_location | Website Value per Find Location |
| TikTok Ads | metrics.website_value_per_schedule | Website Value per Schedule |
| Linkedin Ads | {{account.id}} | Account ID |
| Linkedin Ads | {{account.name}} | Account Name |
| Linkedin Ads | {{ad_analytics.actionClicks}} | Ad Analytics Action Clicks |
| Linkedin Ads | {{ad_analytics.adUnitClicks}} | Ad Analytics Ad Unit Clicks |
| Linkedin Ads | {{ad_analytics.approximateMemberReach}} | Ad Analytics Approximate Member Reach |
| Linkedin Ads | {{ad_analytics.audiencePenetration}} | Ad Analytics Audience Penetration |
| Linkedin Ads | {{ad_analytics.averageDaysToClose}} | Ad Analytics Average Days To Close |
| Linkedin Ads | {{ad_analytics.averageDwellTime}} | Ad Analytics Average Dwell Time |
| Linkedin Ads | {{ad_analytics.averageEventWatchTime}} | Ad Analytics Average Event Watch Time |
| Linkedin Ads | {{ad_analytics.averageEventWatchTimeOver15Seconds}} | Ad Analytics Average Event Watch Time Over15 Seconds |
| Linkedin Ads | {{ad_analytics.averageEventWatchTimeOver2Minutes}} | Ad Analytics Average Event Watch Time Over2 Minutes |
| Linkedin Ads | {{ad_analytics.averageEventWatchTimeOver30Seconds}} | Ad Analytics Average Event Watch Time Over30 Seconds |
| Linkedin Ads | {{ad_analytics.averageVideoWatchTime}} | Ad Analytics Average Video Watch Time |
| Linkedin Ads | {{ad_analytics.cardClicks}} | Ad Analytics Card Clicks |
| Linkedin Ads | {{ad_analytics.cardImpressions}} | Ad Analytics Card Impressions |
| Linkedin Ads | {{ad_analytics.clicks}} | Ad Analytics Clicks |
| Linkedin Ads | {{ad_analytics.closedWonOpportunities}} | Ad Analytics Closed Won Opportunities |
| Linkedin Ads | {{ad_analytics.commentLikes}} | Ad Analytics Comment Likes |
| Linkedin Ads | {{ad_analytics.comments}} | Ad Analytics Comments |
| Linkedin Ads | {{ad_analytics.companyPageClicks}} | Ad Analytics Company Page Clicks |
| Linkedin Ads | {{ad_analytics.conversionValueInLocalCurrency}} | Ad Analytics Conversion Value in Local Currency |
| Linkedin Ads | {{ad_analytics.costInLocalCurrency}} | Ad Analytics Cost |
| Linkedin Ads | {{ad_analytics.costInUsd}} | Ad Analytics Cost (USD) |
| Linkedin Ads | {{ad_analytics.costPerEventView}} | Ad Analytics Cost per Event View |
| Linkedin Ads | {{ad_analytics.costPerEventViewOver15Seconds}} | Ad Analytics Cost per Event View Over15 Seconds |
| Linkedin Ads | {{ad_analytics.costPerEventViewOver2Minutes}} | Ad Analytics Cost per Event View Over2 Minutes |
| Linkedin Ads | {{ad_analytics.costPerEventViewOver30Seconds}} | Ad Analytics Cost per Event View Over30 Seconds |
| Linkedin Ads | {{ad_analytics.costPerQualifiedLead}} | Ad Analytics Cost per Qualified Lead |
| Linkedin Ads | {{ad_analytics.documentCompletions}} | Ad Analytics Document Completions |
| Linkedin Ads | {{ad_analytics.documentFirstQuartileCompletions}} | Ad Analytics Document First Quartile Completions |
| Linkedin Ads | {{ad_analytics.documentMidpointCompletions}} | Ad Analytics Document Midpoint Completions |
| Linkedin Ads | {{ad_analytics.documentThirdQuartileCompletions}} | Ad Analytics Document Third Quartile Completions |
| Linkedin Ads | {{ad_analytics.downloadClicks}} | Ad Analytics Download Clicks |
| Linkedin Ads | {{ad_analytics.eventViews}} | Ad Analytics Event Views |
| Linkedin Ads | {{ad_analytics.eventViewsOver15Seconds}} | Ad Analytics Event Views Over15 Seconds |
| Linkedin Ads | {{ad_analytics.eventViewsOver2Minutes}} | Ad Analytics Event Views Over2 Minutes |
| Linkedin Ads | {{ad_analytics.eventViewsOver30Seconds}} | Ad Analytics Event Views Over30 Seconds |
| Linkedin Ads | {{ad_analytics.eventWatchTime}} | Ad Analytics Event Watch Time |
| Linkedin Ads | {{ad_analytics.externalWebsiteConversions}} | Ad Analytics External Website Conversions |
| Linkedin Ads | {{ad_analytics.externalWebsitePostClickConversions}} | Ad Analytics External Website Post Click Conversions |
| Linkedin Ads | {{ad_analytics.externalWebsitePostViewConversions}} | Ad Analytics External Website Post View Conversions |
| Linkedin Ads | {{ad_analytics.follows}} | Ad Analytics Follows |
| Linkedin Ads | {{ad_analytics.fullScreenPlays}} | Ad Analytics Full Screen Plays |
| Linkedin Ads | {{ad_analytics.impressions}} | Ad Analytics Impressions |
| Linkedin Ads | {{ad_analytics.jobApplications}} | Ad Analytics Job Applications |
| Linkedin Ads | {{ad_analytics.jobApplyClicks}} | Ad Analytics Job Apply Clicks |
| Linkedin Ads | {{ad_analytics.landingPageClicks}} | Ad Analytics Landing Page Clicks |
| Linkedin Ads | {{ad_analytics.leadGenerationMailContactInfoShares}} | Ad Analytics Lead Generation Mail Contact Info Shares |
| Linkedin Ads | {{ad_analytics.leadGenerationMailInterestedClicks}} | Ad Analytics Lead Generation Mail Interested Clicks |
| Linkedin Ads | {{ad_analytics.likes}} | Ad Analytics Likes |
| Linkedin Ads | {{ad_analytics.oneClickLeadFormOpens}} | Ad Analytics One Click Lead Form Opens |
| Linkedin Ads | {{ad_analytics.oneClickLeads}} | Ad Analytics One Click Leads |
| Linkedin Ads | {{ad_analytics.openOpportunities}} | Ad Analytics Open Opportunities |
| Linkedin Ads | {{ad_analytics.opens}} | Ad Analytics Opens |
| Linkedin Ads | {{ad_analytics.opportunityWinRate}} | Ad Analytics Opportunity Win Rate |
| Linkedin Ads | {{ad_analytics.otherEngagements}} | Ad Analytics Other Engagements |
| Linkedin Ads | {{ad_analytics.postClickJobApplications}} | Ad Analytics Post Click Job Applications |
| Linkedin Ads | {{ad_analytics.postClickJobApplyClicks}} | Ad Analytics Post Click Job Apply Clicks |
| Linkedin Ads | {{ad_analytics.postClickRegistrations}} | Ad Analytics Post Click Registrations |
| Linkedin Ads | {{ad_analytics.postViewJobApplications}} | Ad Analytics Post View Job Applications |
| Linkedin Ads | {{ad_analytics.postViewJobApplyClicks}} | Ad Analytics Post View Job Apply Clicks |
| Linkedin Ads | {{ad_analytics.postViewRegistrations}} | Ad Analytics Post View Registrations |
| Linkedin Ads | {{ad_analytics.qualifiedLeads}} | Ad Analytics Qualified Leads |
| Linkedin Ads | {{ad_analytics.reactions}} | Ad Analytics Reactions |
| Linkedin Ads | {{ad_analytics.registrations}} | Ad Analytics Registrations |
| Linkedin Ads | {{ad_analytics.returnOnAdSpend}} | Ad Analytics Return on Ad Spend |
| Linkedin Ads | {{ad_analytics.revenueAttributionMetrics}} | Ad Analytics Revenue Attribution Metrics |
| Linkedin Ads | {{ad_analytics.sends}} | Ad Analytics Sends |
| Linkedin Ads | {{ad_analytics.shares}} | Ad Analytics Shares |
| Linkedin Ads | {{ad_analytics.subscriptionClicks}} | Ad Analytics Subscription Clicks |
| Linkedin Ads | {{ad_analytics.talentLeads}} | Ad Analytics Talent Leads |
| Linkedin Ads | {{ad_analytics.textUrlClicks}} | Ad Analytics Text URL Clicks |
| Linkedin Ads | {{ad_analytics.totalEngagements}} | Ad Analytics Total Engagements |
| Linkedin Ads | {{ad_analytics.validWorkEmailLeads}} | Ad Analytics Valid Work Email Leads |
| Linkedin Ads | {{ad_analytics.videoCompletions}} | Ad Analytics Video Completions |
| Linkedin Ads | {{ad_analytics.videoFirstQuartileCompletions}} | Ad Analytics Video First Quartile Completions |
| Linkedin Ads | {{ad_analytics.videoMidpointCompletions}} | Ad Analytics Video Midpoint Completions |
| Linkedin Ads | {{ad_analytics.videoStarts}} | Ad Analytics Video Starts |
| Linkedin Ads | {{ad_analytics.videoThirdQuartileCompletions}} | Ad Analytics Video Third Quartile Completions |
| Linkedin Ads | {{ad_analytics.videoViews}} | Ad Analytics Video Views |
| Linkedin Ads | {{ad_analytics.videoWatchTime}} | Ad Analytics Video Watch Time |
| Linkedin Ads | {{ad_analytics.viralCardClicks}} | Ad Analytics Viral Card Clicks |
| Linkedin Ads | {{ad_analytics.viralCardImpressions}} | Ad Analytics Viral Card Impressions |
| Linkedin Ads | {{ad_analytics.viralClicks}} | Ad Analytics Viral Clicks |
| Linkedin Ads | {{ad_analytics.viralCommentLikes}} | Ad Analytics Viral Comment Likes |
| Linkedin Ads | {{ad_analytics.viralComments}} | Ad Analytics Viral Comments |
| Linkedin Ads | {{ad_analytics.viralCompanyPageClicks}} | Ad Analytics Viral Company Page Clicks |
| Linkedin Ads | {{ad_analytics.viralDocumentCompletions}} | Ad Analytics Viral Document Completions |
| Linkedin Ads | {{ad_analytics.viralDocumentFirstQuartileCompletions}} | Ad Analytics Viral Document First Quartile Completions |
| Linkedin Ads | {{ad_analytics.viralDocumentMidpointCompletions}} | Ad Analytics Viral Document Midpoint Completions |
| Linkedin Ads | {{ad_analytics.viralDocumentThirdQuartileCompletions}} | Ad Analytics Viral Document Third Quartile Completions |
| Linkedin Ads | {{ad_analytics.viralDownloadClicks}} | Ad Analytics Viral Download Clicks |
| Linkedin Ads | {{ad_analytics.viralExternalWebsiteConversions}} | Ad Analytics Viral External Website Conversions |
| Linkedin Ads | {{ad_analytics.viralExternalWebsitePostClickConversions}} | Ad Analytics Viral External Website Post Click Conversions |
| Linkedin Ads | {{ad_analytics.viralExternalWebsitePostViewConversions}} | Ad Analytics Viral External Website Post View Conversions |
| Linkedin Ads | {{ad_analytics.viralFollows}} | Ad Analytics Viral Follows |
| Linkedin Ads | {{ad_analytics.viralFullScreenPlays}} | Ad Analytics Viral Full Screen Plays |
| Linkedin Ads | {{ad_analytics.viralImpressions}} | Ad Analytics Viral Impressions |
| Linkedin Ads | {{ad_analytics.viralJobApplications}} | Ad Analytics Viral Job Applications |
| Linkedin Ads | {{ad_analytics.viralJobApplyClicks}} | Ad Analytics Viral Job Apply Clicks |
| Linkedin Ads | {{ad_analytics.viralLandingPageClicks}} | Ad Analytics Viral Landing Page Clicks |
| Linkedin Ads | {{ad_analytics.viralLikes}} | Ad Analytics Viral Likes |
| Linkedin Ads | {{ad_analytics.viralOneClickLeadFormOpens}} | Ad Analytics Viral One Click Lead Form Opens |
| Linkedin Ads | {{ad_analytics.viralOneClickLeads}} | Ad Analytics Viral One Click Leads |
| Linkedin Ads | {{ad_analytics.viralOtherEngagements}} | Ad Analytics Viral Other Engagements |
| Linkedin Ads | {{ad_analytics.viralPostClickJobApplications}} | Ad Analytics Viral Post Click Job Applications |
| Linkedin Ads | {{ad_analytics.viralPostClickJobApplyClicks}} | Ad Analytics Viral Post Click Job Apply Clicks |
| Linkedin Ads | {{ad_analytics.viralPostClickRegistrations}} | Ad Analytics Viral Post Click Registrations |
| Linkedin Ads | {{ad_analytics.viralPostViewJobApplications}} | Ad Analytics Viral Post View Job Applications |
| Linkedin Ads | {{ad_analytics.viralPostViewJobApplyClicks}} | Ad Analytics Viral Post View Job Apply Clicks |
| Linkedin Ads | {{ad_analytics.viralPostViewRegistrations}} | Ad Analytics Viral Post View Registrations |
| Linkedin Ads | {{ad_analytics.viralReactions}} | Ad Analytics Viral Reactions |
| Linkedin Ads | {{ad_analytics.viralRegistrations}} | Ad Analytics Viral Registrations |
| Linkedin Ads | {{ad_analytics.viralShares}} | Ad Analytics Viral Shares |
| Linkedin Ads | {{ad_analytics.viralSubscriptionClicks}} | Ad Analytics Viral Subscription Clicks |
| Linkedin Ads | {{ad_analytics.viralTotalEngagements}} | Ad Analytics Viral Total Engagements |
| Linkedin Ads | {{ad_analytics.viralVideoCompletions}} | Ad Analytics Viral Video Completions |
| Linkedin Ads | {{ad_analytics.viralVideoFirstQuartileCompletions}} | Ad Analytics Viral Video First Quartile Completions |
| Linkedin Ads | {{ad_analytics.viralVideoMidpointCompletions}} | Ad Analytics Viral Video Midpoint Completions |
| Linkedin Ads | {{ad_analytics.viralVideoStarts}} | Ad Analytics Viral Video Starts |
| Linkedin Ads | {{ad_analytics.viralVideoThirdQuartileCompletions}} | Ad Analytics Viral Video Third Quartile Completions |
| Linkedin Ads | {{ad_analytics.viralVideoViews}} | Ad Analytics Viral Video Views |
| Linkedin Ads | {{ad_analytics.averageDealSizeInUsd}} | Average Deal (USD) |
| Linkedin Ads | {{adhoc.cpc}} | CPC |
| Linkedin Ads | {{adhoc.cpm}} | CPM |
| Linkedin Ads | {{adhoc.cpv}} | CPV |
| Linkedin Ads | {{adhoc.ctr}} | CTR |
| Linkedin Ads | {{campaign_group.id}} | Campaign Group ID |
| Linkedin Ads | {{campaign_group.name}} | Campaign Group Name |
| Linkedin Ads | {{ad_analytics.opportunityAmountInUsd}} | Opportunity Amount(USD) |
| Linkedin Ads | {{ad_analytics.revenueWonInUsd}} | Revenue Won (USD) |
| Google Adsense | {{accounts.name}} | Account ID |
| Google Adsense | {{accounts.displayName}} | Account Name |
| Google Adsense | {{metrics.ACTIVE_VIEW_MEASURABILITY}} | Metric Active View Measurability |
| Google Adsense | {{metrics.ACTIVE_VIEW_TIME}} | Metric Active View Time |
| Google Adsense | {{metrics.ACTIVE_VIEW_VIEWABILITY}} | Metric Active View Viewability |
| Google Adsense | {{metrics.AD_REQUESTS}} | Metric Ad Requests |
| Google Adsense | {{metrics.AD_REQUESTS_CTR}} | Metric Ad Requests CTR |
| Google Adsense | {{metrics.AD_REQUESTS_COVERAGE}} | Metric Ad Requests Coverage |
| Google Adsense | {{metrics.AD_REQUESTS_RPM}} | Metric Ad Requests Rpm |
| Google Adsense | {{metrics.ADS_PER_IMPRESSION}} | Metric Ads per Impression |
| Google Adsense | {{metrics.CLICKS}} | Metric Clicks |
| Google Adsense | {{metrics.COST_PER_CLICK}} | Metric Cost per Click |
| Google Adsense | {{metrics.ESTIMATED_EARNINGS}} | Metric Estimated Earnings |
| Google Adsense | {{metrics.FUNNEL_CLICKS}} | Metric Funnel Clicks |
| Google Adsense | {{metrics.FUNNEL_IMPRESSIONS}} | Metric Funnel Impressions |
| Google Adsense | {{metrics.FUNNEL_REQUESTS}} | Metric Funnel Requests |
| Google Adsense | {{metrics.FUNNEL_RPM}} | Metric Funnel Rpm |
| Google Adsense | {{metrics.IMPRESSIONS}} | Metric Impressions |
| Google Adsense | {{metrics.IMPRESSIONS_CTR}} | Metric Impressions CTR |
| Google Adsense | {{metrics.IMPRESSIONS_RPM}} | Metric Impressions Rpm |
| Google Adsense | {{metrics.INDIVIDUAL_AD_IMPRESSIONS}} | Metric Individual Ad Impressions |
| Google Adsense | {{metrics.INDIVIDUAL_AD_IMPRESSIONS_CTR}} | Metric Individual Ad Impressions CTR |
| Google Adsense | {{metrics.INDIVIDUAL_AD_IMPRESSIONS_RPM}} | Metric Individual Ad Impressions Rpm |
| Google Adsense | {{metrics.MATCHED_AD_REQUESTS}} | Metric Matched Ad Requests |
| Google Adsense | {{metrics.MATCHED_AD_REQUESTS_CTR}} | Metric Matched Ad Requests CTR |
| Google Adsense | {{metrics.MATCHED_AD_REQUESTS_RPM}} | Metric Matched Ad Requests Rpm |
| Google Adsense | {{metrics.PAGE_VIEWS}} | Metric Page Views |
| Google Adsense | {{metrics.PAGE_VIEWS_CTR}} | Metric Page Views CTR |
| Google Adsense | {{metrics.PAGE_VIEWS_RPM}} | Metric Page Views Rpm |
| Google Adsense | {{metrics.TOTAL_EARNINGS}} | Metric Total Earnings |
| Google Adsense | {{metrics.TOTAL_IMPRESSIONS}} | Metric Total Impressions |
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