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An attribution window is the number of days it takes for a person to perform an action after viewing or clicking on your ad. Attribution of clicks: a person clicked on your ad and took an action. View attribution: a person viewed your ad, did not click on it, but took an action during the attribution window. With the new Facebook Ads attribution configuration update, only the following windows will be available:
More information on Facebook Ads support.
In Stract you can select the attribution window for your query. Remember that different attribution windows from those used in your campaigns and ad sets can lead to divergences in the data. The Attribution options are available in the sidebar in the Attribution Window field:
In the facebook API, in addition to the previous options, there are also the following attribution options: Account Attribution: When this parameter is selected in the sidebar, the results of your ads will be displayed using the attribution settings defined for the ad account. Unified Attribution: When this parameter is selected in the sidebar, the results of your ads will be displayed using the unified attribution settings defined at the ad set level. Default Attribution: Will use the default attribution window of Click in 7 days and View in 1 day (initial default).
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