In the field of programming and software development, two common concepts are the API (Application Programming Interface) and the Webhook. Although they are often used to integrate and communicate between different systems and applications, they operate in distinct ways and serve different...
By leveraging analysis and dashboard tools, organizations can gather crucial insights and make data-driven decisions to enhance marketing performance.Dashboards in Looker Studio (formerly Google Data Studio) stand out in this context as one of the most used tools by traffic managers and media...
A common question is how to work with calculated metrics such as CPM, CPC, CTR, and others.This happens because, when you bring data from your accounts into Stract and select fields like CTR or CPC, you’ll get something like this table: When you connect your table to Data Studio and use the...
As a digital marketing professional, you might need to collect and analyze data from many different sources, like Google Ads, Google Analytics, Facebook Ads, or Bing.There are so many different data sources and such a vast amount of data to analyze that manually exporting each data set into a...
David McCandless, creator of the website Information is Beautiful and author of the books Information is Beautiful and Knowledge is Beautiful, presents in this chart the four essential elements for good data visualization.In the infographic created by the author, you can combine information with...
After months of hard work, Stract is now available on the Google Worskpace Marketplace! In its beta version, Stract includes connectors for Google Ads and Facebook Ads. Plus, as a special launch offer, we’re also offering a promotional price! Awesome, right? You can start your free 14-day...
