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How to Calculate the Available Balance of Your Facebook Ads Account

Effectively managing your ad budget is crucial. For users of Facebook Ads accounts, understanding the data available through the API can make a significant difference. Let’s uncover how to monitor the available balance in your Facebook Ads account, detailing some important fields available in the API:

• Spend Cap (Account Level): This is the spending limit set by the user for the ad account. It represents the total amount assigned to the account, regardless of date segmentations or other dimensions.
• Balance (Account Level): Represents the balance of the account. For accounts with prepaid payment methods, this amount may vary.
• Amount Spent (Account Level): Indicates the amount already used in the account. In accounts with defined spending limits, it reflects the accumulated expenditure since the last reset.

Check out the list of Fields in Facebook Ads.

How to Calculate the Available Balance for Accounts Paid with Prepaid Invoice/Payment Slip

Now, here’s a valuable insight for Stract users: for Facebook Ads accounts paid via prepaid, a specific formula must be applied to calculate the available balance:

Available Balance = Spend Cap (Account Level) – Amount Spent (Account Level)

Saldo Disponível = Spend Cap (Account Level) - Amount Spent (Account Level)

When using this formula, a few checks are essential:

1. Spending Limit Check: Ensure that all accounts have a Spending Limit defined; for boleto accounts, the Spend Cap will be the amount of the boleto paid.
2. Payment Type Differentiation: For accounts that are not prepaid and have an established spending limit, the value of ‘Amount Spent’ will show the total spent since the last limit reset, which may differ from the actual balance in prepaid accounts.
3. Use of the ‘Balance’ Field: For accounts with credit cards or credit lines, the ‘Balance’ field should reflect the current balance. However, for prepaid accounts, the ‘Balance’ value may not correspond to the actual balance, making the formula between ‘Amount Spent’ and ‘Spend Cap’ necessary.

Understanding these details and applying the correct approach for each type of account can be a great ally in effectively managing your Facebook ads. Stract simplifies this process, allowing you to focus on what truly matters: optimizing your campaigns and maximizing results.

If any questions arise, or if you need assistance during this process, please contact our support team.