As a digital marketing professional, you might need to collect and analyze data from many different sources, like Google Ads, Google Analytics, Facebook Ads, or Bing.
There are so many different data sources and such a vast amount of data to analyze that manually exporting each data set into a report becomes a very time-consuming task.
And here’s the problem for everyday marketers. As you probably know, Supermetrics was one of the first to come up with a good solution, and it quickly became the top alternative in the market.
Supermetrics works as a connector that collects marketing data from different platforms and brings it into your desired reporting or storage platform. While Supermetrics can connect to Google Data Studio or BigQuery, we’ll focus on Supermetrics for Google Sheets.
The Supermetrics add-on for Google Sheets is highly comprehensive and offers numerous data sources to connect with.
However, these aren’t the reasons why most marketers began looking for alternatives. The main reason is that they’ve significantly increased their prices in recent years, and many small to medium businesses can’t afford it. Their customer support also doesn’t help.
That’s why many other platforms have emerged and become strong alternatives to Supermetrics. Even if they don’t initially seem as comprehensive, they’re growing rapidly, and their prices are much more competitive for most businesses.
This is where we come in: discover the unique benefits of Stract!
Stract is a Google Sheets add-on, much like Supermetrics for Google Sheets. With it, you can pull data from your Google Ads and Facebook Ads campaigns directly into your Google Sheets.
Stract, with its launch offer, can be up to 10x cheaper than Supermetrics! Compared to the Core Plan (USD 239.00) converted to Brazilian Reais.
Supermetrics counts accounts, such as your Facebook Ads or Google Ads accounts. This means that one connector, like Facebook Ads, can only be used for up to 10 ad accounts.
Moreover, spreadsheets take a lot of time to track your data. If you manage an agency and try to do everything manually without using any management software, it will consume a significant portion of your time. You could spend that time more effectively with the help of automation software like Stract. With Stract’s automatic scheduling, your spreadsheets can be updated daily!
Stract helps you and your team save a lot of time and create nearly real-time updated reports and dashboards without the heavy workload of exporting data from media tools.
If you’re already using Supermetrics and are now looking for an alternative due to cost, you can start using Stract.
Stract is an alternative that gives you access to the most important data sources, such as Facebook Ads, at a reasonable cost, while also allowing you to be part of a national tool project where your feedback is key to the success and selection of new features.
The first point, which you may have already noticed, is the number of connectors. Supermetrics has more than 80 connectors, while Stract currently has 2 connectors.
You can see more details of our comparison here:
Check out the comparison of features and prices between Stract and Supermetrics.
In Stract, queries are not automatically saved. You’ll need to create a schedule with your query for it to be available.
In Supermetrics, each new query generates a Query that is saved in your account and can be viewed under the “Manage Queries” section of the tool.
Additionally, Supermetrics applies some treatments to your queries that aren’t native to the APIs.
For example, if you select two or more Facebook Ads accounts and select the CTR metric, Supermetrics will return the aggregated CTR for both accounts.
In the API, this request returns two “rows” with the CTR for each account, as you’ll see when working with Stract.
But don’t worry, your Facebook Ads custom conversions are already available in Stract!
Finally, pricing. We mentioned this earlier, but it’s worth repeating: Stract can be up to 10x cheaper than Supermetrics!
Plus, you can try Stract for free for 14 days, and you don’t even need to enter your credit card details.
